GudangAda Presents a Marketplace to Digitize the Supply Chain of FMCG Products

Founded at the end of 2018 by Stevensang, GudangAda is a B2B marketplace service specifically for Fast Moving Consumer Goods (FMCG) products. The focus is on empowering the entire supply chain (supply chains), making it easier for businesses to access various products efficiently. The development of this platform is based on experience founder for 25 years working in the FMCG industry.

The hope is that with the technology presented, sellers who transact through WarehouseAda can see an increase in sales volume, faster turnover of goods, lower operational costs and procurement prices, as well as transaction transparency. At the same time, merchants can also access a wider network of customers, businesses and product choices than ever before.

To DailySocial GudangAda CEO Stevensang said, in this digital era, there are more and more challenges that traditional store owners have to experience, such as getting harder to get salesmen, increased business risk, the threat of E-commerce big direct link principal with retailers, the next generation of shop owners who are reluctant to continue the conventional family business, and so on; which will lead to a decline in business and profits in the future.

"GudangAda was founded out of concern for the continuity of the traditional store business in the digital era. GudangAda's business concept is to empower all parties involved in the ecosystem so that they can get optimal benefits from the platform. By participating in the GudangAda platform, stores can act as sellers and/or buyer."

He added, as a seller, the store will get more buyers and get the opportunity to sell other product categories. As a buyer, the store will get competitive prices, fast product delivery and can buy products anytime and anywhere.

"GudangAda will continue to update the existing platform and will continue to complement services to meet the needs of the merged store, such as: financial services, logistics services and others," said Stevensang.

Acquire more shop owners

After getting initial funding (seeds) for tens of millions of dollars from a venture capital firm Alpha JWC Ventures and Wavemaker Partners, GudangAda further wants to focus on increasing the number of sellers and shop owners, while building an ecosystem by completing features to meet the needs of all FMCG stakeholders. Firm private equity from Singapore, Pavilion Capital, also participated in this funding.

"It's not every day that you find a company as solid as GudangAda with an experienced founder like Stevensang. From the start, we had great faith in this company and its potential," said Chandra Tjan, Co-Founder & Managing Partner of Alpha JWC Ventures.

Currently GudangAda has 15 team members. The majority of them have more than 10 years of experience in the FMCG field and have good relationships with wholesale shop owners in Indonesia. Gradually, GudangAda will also monetize the services provided on the platform, such as transaction services, logistics and others.

In 2020, GudangAda's main target is to expand its member network to all layers of the FMCG industry supply chain in Indonesia and provide more solutions that can be integrated into their activities.

“We have validated the business and built a ffoundation strong. Now, with continued support from investors and partners, all we have to do is continue what we have been successful in doing, but on a larger scale and in less time. We will accelerate our expansion and provide more services so that we can serve all FMCG industry players in Indonesia,” concluded Stevensang.