Kopi Kenangan Aims to Expand to Five Countries in Southeast Asia
The plan is to open 50 outlets in new countries and add 100 outlets in Malaysia
Kopi Kenangan (Kanganan Brands) is aggressively expanding into Southeast Asia until 2030. The plan is for the company to expand its reach to five new countries and add 100 outlets in Malaysia which have entered since last year.
Delivered during the halal bihalal event with the media (17/5), Group CEO of Kenangan Brands Edward Tirtanata targets to open around 50 outlets through new expansions this year if the research and exploration process has been completed. Overall, there are a total of 150 outlets in Southeast Asia.
"We don't plan to expand to Europe, but we don't rule out doing so. We want Kopi Kenangan to be global brands. First, we focus on expansion in five countries in Southeast Asia, which in the end we will enter Europe and America," said Edward.
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