Elio's Effective Technology Approach for Selling Men's Health Products

Elio defines himself as a company consumer health technology-based offering men-only products and services. A touch of technology is added in order to provide easy access to treatment products that have been recommended by doctors.

Some of the products that Elio offers focus on men's health, such as hair loss, acne treatment, and also erectile dysfunction.

To help identify customer complaints and problems, Elio provides consultation online free, as well as some questionnaire questions that must be answered. After that, the doctor will analyze the customer's complaint and recommend a suitable product.

"Elio implements technology telehealth by providing a doctor's consultation online di website. In addition, Elio uses social media to communicate intensely with customers," said Elio's Co-Founder & Co-CEO Walton Hartanto.

Walton further explained that digital technology for Elio can support communication with customers. Consultation in online believed to be one of the most appropriate means for customers Elio to obtain appropriate health and care products.

"This is of course supported by Elio's internal research that less than 20% of men have not or have never consulted directly with doctors. Besides that, they also continue to look for the right formulation with new product innovations," added Elio.

Elio's Journey

The adoption of technology in the health sector is experiencing an acceleration of growth. Purchase service presence drug online and Telemedicine increasingly socialize the experience of accessing health services with technology in Indonesia. Elio was the one who tried to take advantage of the opportunity.

Starting in 2019, Elio claims to have managed to get 10 thousand active subscribers. They also managed to become one of the 11 local startups that follow Gojek Xcelerate.

"Elio is committed to improving customer service and also innovating seamless user interface and user experience making it easier for customers to communicate actively with Elio. In addition, Elio has also encrypted all registered customer data to ensure the security of customer privacy," explained Walton.

Furthermore, Elio also plans to innovate by expanding to various new product lines for men's health care. In addition, as a group of companies, Elio will also innovate for women's health and general health products.

"In the implementation of digital technology, Elio will continue to improve its digital infrastructure to expand its customer service line," concluded Walton.