Telemedicine Business Grows Positively, Alodokter Claims Profit Achievement This Year

Encouraged by the adoption of telemedicine services during the pandemic, businesses Alodokter is growing rapidly and claims to have achieved a profitable position this year.

“It's already profitable official starting this year, starting next year profitable even bigger. "Alodokter's businesses are very interconnected because they are in the form of an ecosystem, so our monetization is in synergy with each other," said Co-founder and President Director of Alodokter Suci Arumsari to DailySocial.id.

The revenue contribution from the telemedicine business is said to reach 30% -40% per month. Then the rest comes from making consultation appointments, Aloshop, Aloprotection, and advertising content marketing. This entire ecosystem of products and services mutually contributes to positive business for the company.

“Effective and efficient business is the main foundation at Alodokter. We really focus on what we want to do, the vision and mission are clear, God willing employees will understand.”

According to Suci, an efficient workforce is also said to be able to make Alodokter's structure leaner. In fact, his party did not add much new talent when the business grew during the recent pandemic. The number of employees at Alodokter is 350 people, all of whom are local talents.

Comprehensive ecosystem

Suci said that medicine and technology are two important aspects that the company has always prioritized since its inception in 2014. If telemedicine is not accompanied by technology, the results will not be effective. For example, when chat doctor but the reply took a long time.

In this regard, accompanied by continuous research, Alodokter innovates to improve telemedicine services to make it easier for users and doctors by utilizing the latest technology. For example: electronic medical record (EMR), Alni -- a virtual assistant for conversational interaction with AI-powered doctors, cough tests (remote diagnostics) in collaboration with ResApp.

It is claimed that these three innovations make the telemedicine process quicker to handle. Alni for example, developed as clinical decision tool who is able to interact with patients regarding health conditions, for initial consultation steps and assisting doctors' workflow in treating patients. Alni has also been connected to EMR.

"Alni does not replace the doctor but as an assistant, the doctor still decides the final diagnosis. "Alni is significant for doctors because it is more efficient and speeds up time."

Meanwhile, the ResApp cough test is also powered by AI and can detect coughing sounds smartphone user. This feature will help doctors carry out regular examinations remote by matching the characteristics of the cough sound based on six diagnoses: lung infection, asthma, chronic obstructive pulmonary disease (COPD), ARI, whooping cough, and bronchitis. This test has an efficiency rate of 95%-97%.

“This cough test can only be used by patients who have a recommendation from their doctor. "This method is also used by doctors when taking conventional procedures in hospitals, but it is more efficient because it is done from the user's smartphone."

To support these three features to remain relevant, the Alodokter team routinely opens lines of communication with the ecosystem (patients, doctors, industry).

“Research is important so that we have relevant products. If you create a business you can't do what I/we think you can. But look at whether the market needs it or not. Apart from that, research [must be continuous] both before and after the product is manufactured.launch. "

Telemedicine ecosystem Alodokter is said to be comprehensive, from making consultation appointments, Aloshop, medical articles, to Aloprotection. All products support the company's ambition to become a leading telemedicine player in Indonesia. Even in the future, innovation will continue to be carried out to support this ambition.

"Alodokter has not suddenly created a clinic because I myself am really focused on providing information, telemedicine, booking, Aloprotection, Aloshop. We'll just be there. "Because the most important thing in online business is trust, how society reflects on us."

Also related to the ecosystem, Alodokter launched Alomedika in 2018. Alomedika is a digital community platform for doctors that allows them to access the latest medical information and exchange knowledge with fellow doctors. It is claimed that to date, Alomedika has hosted more than 95 thousand doctors throughout Indonesia.

Features developed on this platform include: personalization of Home Feed, Discussion Content, Follow, E-course, and Specialist only post. “This alomedic online universities for doctors because usually those who want to graduate will definitely look for medical information here."

It is stated that Alodokter's monthly active users reach 30 million people, the majority of users are in the productive age group aged 18-35 years. It is also supported by 1.000 general practitioners and 500 specialist doctors, as well as 1.500 hospitals and clinics spread throughout Indonesia. The doctors who join must at least have an active Registration Certificate (STR).

Prioritize transparency

Suci said business online such as Alodokter must prioritize transparency by opening communication channels with the entire ecosystem, both when presenting information, medicines, treatments, and others. Various initiatives have been carried out to encourage feedback, both criticism and suggestions.

The company prepares a team customer service 24/7 who can be contacted at any time. Even the Alodokter office is also open to users who want to meet directly with the team and convey their complaints.

Furthermore, last year, Alodokter announced a Medical Board consisting of professionals in the medical world, some from doctors, professors and various associations. Their role is quite vital because it ensures that Alodokter provides reliable services and meets medical standards.

Then hold regular meetings to evaluate and discuss the performance of the program and features launched by Alodokter, from a medical and medical perspective. “Medical board it's his job to check us, criticize us, and provide input. They are all objective. So there is a special assessment regarding our service. This is our own and first initiative.”

All articles published on Alodokter are also directly supervised by this advisory team to ensure the accuracy of the information. Interestingly, channel This is also included in the monetization steps at Alodokter. Apart from paid articles, forms of advertising on Alodokter can also take the form of activities live of Instagram.

To maintain credibility and professionalism, every paid article is paid for by brand, whether the product is good or not brand This is determined directly by the doctor.

“Because we want to put all final decisions back in the hands of the patient, trust is number one. We don't want to give something that hasn't been validated by our own doctor. "Our advertising rules are specific, but many big brands want to join us to provide education."

Because of the organic strategy, it also has a high impact on searching for articles based on SEO on the Google search engine. Alodokter doesn't need to budget for advertising spending to get to the top of the first page.

Quoting from Semrush, the Alodokter site was visited up to 41,3 million times (organic) in October 2023. Meanwhile paid search traffic was only 112 times. The average visit duration is around 7 minutes with bounce rate 85,37%.

Alodokter competes fiercely with Halodoc. In the same time frame, the site Halodoc visited up to 59,6 million times (organic) and 6 times (paid). But the average visit duration is lower than Alodokter, which is around 6 minutes with a higher bounce rate, namely 91,15%.

“Almost all the SEO in our articles is natural. Google is smart, the more people search, the less likely Google will take down the article. So everything is organic because we are very dedicated to patient safety.”

In maintaining user data security, the company has been certified by ISO 27001, an international standard for information security management systems. One of the main benefits of complying with ISO 27001 is the protection of sensitive data and information.

This standard helps companies identify critical information assets and implement appropriate controls to protect the confidentiality, integrity, and availability of that information.