White Star and Alpha JWC Lead Funding 459 Billion Rupiah for Una Brands

Startups aggregator e-commerce brands from Singapore, Una Brands, has completed a series B funding of $30 million or the equivalent of 459 billion Rupiah. The round was led by White Star Capital and Alpha JWC Ventures. This gain brings the total investment raised since 2021 to nearly $100 million.

This fresh fund will be used by the company to acquire more quality brands in several categories, from Home & Living, Mother & Baby, and Beauty & Personal Care.

In addition, Una Brands will also continue to invest in the development of its proprietary technology infrastructure that will enable the company to build more efficient infrastructure, multi-channel sales services, and business management platforms.

According to Una Brands CEO Kiren Tanna, this funding testifies to the trust and ongoing support that investors have in Una Brands' business, management team and the organization as a whole.

“Funding is getting stronger balance sheets and our cash position, when we want to continue to acquire brand the best and invest in technological excellence to move forward.”

Previously Una Brands had bagged series A pendanaan funding $15 million led by Alpha JWC Ventures, among others. Since starting operations in early 2021, Una Brands claims to have acquired and operated more than 20 e-commerce brands in six countries.

Una Brands also owns and builds its technology, operations and growth platform to acquire, operate and scale brands on the channel. E-commerce such as Amazon, Shopify, Shopee, Lazada, and Tokopedia.

"Una Brands has developed guidelines for acquiring, enhancing and integrating businesses across channels across multiple markets. This handbook has proven successful and accelerates Una Brands performance. We are excited to continue our partnership with Kiren and the Una Brands team through funding and value added support us,” said Jeffrey Joe, Co-Founder & General Partner of Alpha JWC Ventures.

Una Brands business growth

Within 18 months, the company has made acquisitions of 20 brand. Last year Una Brands acquired ErgoTune and EverDesk+, which have consistently been voted the two best brand superior ergonomic furniture for the Southeast Asian market.

Since the acquisition, Una Brands has successfully expanded brand these locals to Australia and increased their income to over 40% in less than a year. Overall, Una Brands currently has more than $50 million in annual revenue and is expected to reach group profitability by the end of 2022.

"We are currently experiencing tremendous growth and placing the number one position in Asia Pacific. The e-commerce landscape, particularly in Southeast Asia, with access to more than 600 million people, has a tremendous secular appeal," said Kiren.

Founded in 2021, Una Brands is an aggregator E-commerce Asia Pacific's leading multi-channel company whose mission is to shape the future of e-commerce by acquiring brands by introducing them globally. Una Brands is not the first player to enter the segment "e-commerce roll-ups" in Indonesia, there are already hyperfast and OpenLabs.

In comparison, in the global market, the concept adopted by the three refers to template made by Thrasio, a similar player from the United States. Not only Indonesia, template This is also widely adopted in each player in other countries.