Una Brands Closes Funding Worth 457 Billion Rupiah Led by Northstar Group

Startup aggregator e-commerce brands Una Brands closed a $30 million Series C funding round led by Northstar Group. This fund consists of equity and debt which will be used for operations and new brand acquisitions over the next two years.

For the record, as of October 2022, Una Brands is closing series B . round $30 million led by White Star Capital and Alpha JWC Ventures, bringing the company's total funding to $60 million in the past year.

In an official statement, Una Brands plans to further develop the platform multi-channel supported by technology and brand building capabilities, as well as investing in strengthening supply chains and distribution networks in key operating markets. The company will also acquire more brands E-commerce high quality in Home & Living, Mom & Baby, and Beauty & Personal Care categories.

"In line with the trend of consolidation occurring in developed markets, Una Brands will also look for strategic opportunities to increase growth and strengthen its position as an aggregator of multichannel e-commerce leader in Asia-Pacific (APAC)," explained Una Brands CEO Kiren Tanna, Wednesday (1/3).

Tanna also admitted that he was enthusiastic about Northstar joining the ranks of investors. According to Tanna, Northstar has a strong track record of investments in Southeast Asia, including unicorn technology, like Gojek and Advance Intelligence Group. "We trust their in-depth knowledge of the Southeast Asian market and experience E-commerce strong network will be invaluable as we look to double operational coverage across the region."

Northstar Group Managing Director Sreejan Choudhary said that his party was optimistic about the economic potential E-commerce Southeast Asia and believe that Una Brands is well positioned to capitalize on the tailwinds of this industry. He also believes in the Una Brands team and their operational capabilities.

"What sets this company apart is its extensive infrastructure built around multichannel e-commerce operations, as well as its superior technological capabilities in supporting this. We know capabilities are an integral part of the company and believe this will help Una Brands maintain market leadership in the space E-commerce APAC,” said Choudhary.

Una Brands Achievements

In the last year, Una Brands managed to acquire several brands, including the premium DTC brand which caters to breastfeeding mothers in Malaysia and one of the most popular TikTok lip care brands in Indonesia. One of the brands that have been acquired are ErgoTune and EverDesk which are now available in many countries in the APAC region and beyond.

Una Brands primarily operates in major categories, such as Home & Living, Mom & Baby, and Beauty & Personal Care. Tech stack from Una Brands supports all business functions from brand management, marketing & growth, supply chain, and accounting & finance, to optimize operational efficiency.

Currently, Una Brands operates in six APAC countries, including Singapore, Indonesia, Malaysia, Australia, India, and China. As a group, Una Brands predicts revenue run-rate $70 million and is expected to achieve group EBITDA profitability this year.

As a note, run-rate revenue is a very simple forecasting method for estimating a company's annual revenue (the total amount of money generated in a year).