Trinity Record Label Forms CVC, Explores Creative Economy Investment Opportunities

In 2019, Trinity Optima Production (TOP) was involved in a digital product development consortium. His consortium with three other record label companies, namely Musica, Aquarius and My Music, resulted in an agreement j together with PT Mahaka Radio Integra Tbk (MARI) to work on platform on-demand audio Noice.

Now, the company declares its full commitment to open up investment opportunities and start-up business development or projects that can actually add value to the group's ecosystem. TOP announced the establishment Corporate Venture Capital (CVC) under the name Trinity Ventures (TV) to smooth its transition as a business group (holding company).

In its official statement, the company said that it already has a management team with solid knowledge and experience to move towards a larger corporate scale in the entertainment industry. Meanwhile, Trinity Ventures engaged Jagartha Advisors as an investment advisor who played a role in conducting the investment assessment and due diligence against candidates investee.

Based on a separate interview with DailySocial.id, CEO of Trinity Optima Production Yonathan Nugroho said taking on a dual role to lead TV. "Regarding legal entities, PT already exists. However, since this is a CVC and has only used internal funds, we have not applied for a permit as a venture capital company," said Yonathan.

At a glance, Trinity Optima Production was founded by Adi Nugroho, Handi Santoso, Effendy Widjaja, and Yonathan Nugroho in 2003. The company has a strong track record in the entertainment industry; houses a number of veteran artists, including Armand Maulana, Sherina, and Afgan.

Outside of record labels, TOP expanded its business scale by entering into music publishing and marketing talent through Trinity Artist Management (TAM), as well as Trinity Creative Technology (Dignitiy) for digital content marketing.

Investment hypothesis