Through a separate business unit, Bukalapak is increasingly agile in selling mutual funds

Yesterday (5/9), Bukalapak proved his seriousness in playing in mutual funds by establishing a separate business unit PT Buka Investasi Bersama (BIB) and already has a license as APERD. This is the second business unit established by Bukalapak after PT Buka Pengadaan Indonesia.

In his official statement, BIB was founded as a result of collaboration between Bukalapak officials who have a background in the financial world. They are Rachmat Kaimuddin (CEO of Bukalapak), Teddy Oetomo (President of Bukalapak), and Dhinda Arisyiya (AVP of Investment Solution and Financing of Bukalapak).

BIB CEO Teddy Oetomo said, in the course of the company providing investment services in 2016 through OpenMutual, there is a common thread that can be drawn that investment and financial services play an important role in creating a better life for every individual.

“Therefore, armed with a strong background and support from experienced talents in investment and financial management, we launched BIB this year. We hope that this will increasingly provide investment solutions that can be accessed by all groups, so that it will change the stigma that thinks investment is only for certain groups of people," said Teddy.

BukaReksa has carried out various transformations to target its target users, namely from outside big cities and with socioeconomic status (SES) C and D backgrounds, which can be called segment underserved. It is not stated how many funds are under management and the number of investors in BukaReksa. It is only mentioned that there are more than hundreds of thousands of novice investors who can start investing with an affordable nominal.

Dhinda as COO of BIB added, BukaReksa is BIB's initial platform to understand the best approach in presenting technology-based micro-investment solutions. Along the way, there are several important aspects that are prioritized, namely independence, improvement in terms of operations, security and regulatory oversight which are very important to increase consumer satisfaction and comfort.

"By having APERD registered and supervised by the OJK, it means that compliance has also been carried out very well with operations fully supervised by the OJK," he said.

Separately to DailySocial, Teddy continued, as marketplace The first to have APERD, BIB is committed to taking a big role in helping the government to make financial inclusion by focusing on using technology to increase access to investment.

“Especially for potential investors who do not have high exposure to financial products accompanied by the provision of investment product schemes from an increasingly affordable nominal value.”

Having an APERD license, BIB will be more flexible in developing mutual fund products according to its target consumers and mixing products together with Investment Managers (MI) to provide money market mutual fund products (RDPU), fixed income (RDPT), and several other mutual fund products in Indonesia. under the BIB beam.

"In addition, we are also constantly developing technology-based micro-investment features that are in line with our target market."

BIB's ambition is quite high, the company has set a target to acquire 500 thousand new investors from Bukalapak users in 2021. Previous BukaReksa cooperates with Bareksa and money as an APERD partner who sells mutual fund products through BukaReksa. Teddy ensures that the partnership will continue.

"BIB is a complement to the APERD that is already available on the Bukalapak application, especially in terms of selecting products that suit customer needs," he concluded.