Telkom Launches Advertisement Inventory Platform "Tanah Air Digital Exchange"

PT Telekomunikasi Indonesia Tbk (Telkom) officially launched the Indonesia Digital Exchange (TADEX) advertising inventory platform. This platform is the result of collaboration between two Telkom subsidiaries, namely: Telkomsel and Metranet, together with the Press Council, the Media Sustainability Task Force, and Advertising Association.

In the virtual launch of TADEX, President Joko Widodo believes TADEX will provide fresh air for the Indonesian digital advertising industry. TADEX is also expected to open up new opportunities for advertisers, publishers, marketers, and other stakeholders.

"Presence TADEX "This is an important momentum to give birth to new leaps so that we can encourage a better Indonesian digital ecosystem and become the largest in Southeast Asia," he said.

Meanwhile, Telkom President Director Ririek Adriansyah believes that the need for advertising will not disappear even though people's purchasing power is weakening in the current economic situation. In fact, he sees a shift in the need for advertising through digital platforms.

"We have been committed to supporting various ecosystems through optimizing digital technology. This is all in line with our efforts to transform into a digital telecommunications operator (I say) in Indonesia," said Ririek.

On the other hand, the Chairman of the Indonesian Press Council, Mohammad Nuh, considered that TADEX can raise awareness of data as an extraordinary asset that must be managed properly by the nation's children. "We hope that TADEX can create a healthy digital advertising industry so that it can contribute to a national press ecosystem that is friendly to readers, especially in the experience of enjoying content," he explained.

Support big data analytic

The TADEX platform is claimed to be the first platform in Indonesia to present premium publisher programmatic advertising first in Indonesia. The company says, there are three excellent features offered.

First, this platform is connected to big data analytic owned by the Telkom Group which is believed to be able to encourage the effectiveness of advertising. Second, TADEX provides a wide selection of digital advertising medium categories, ranging from SMS, MMS, applications, to websites from customers publisher Trusted.

Third, TADEX allows users to personalize ads extensively. All of these features are expected to drive targeted advertising and reach a broad range of users and ad recipients.

With system support big data analytic owned by the Telkom Group, TADEX is claimed to be able to offer scalability and impact which is great because it provides a wide variety of inventories that allow ad content to be served broadly and to the target.

Brand owners or media agencies You can find the services you need with a variety of quality inventory. All inventories are owned by publisher media which has been verified by the Press Council.

"We are trying to open access and optimal digital potential in various industrial sectors. This is a continuation of business transformation Telkomsel which is our foundation for presenting products and services to meet the digital lifestyle of the community," said the President Director Telkomsel Hendri Mulya Syam.

According to Hendri, TADEX can help advertisers optimize their ad campaigns, from traffic, placement, to delivery time so they can connect with the right segments. By leveraging data, TADEX generates insight comprehensive way that advertisers can use to perform Profiling target.

Previous, Nielsen said that the prospect of digital advertising spending in Indonesia in 2021 is expected to continue to increase. When referring to the 2020 data, advertising spending in the digital space increased by four times compared to the previous year. One of the factors is that advertisers have shifted their advertising budget to digital during the Covid-19 pandemic.