Stretching "Reseller" Selling on Social Media

Informal workers are the group most vulnerable to the effects of the pandemic. They have to rack their brains looking for additional work to continue living. The first choice that is usually taken is to trade and sell the products that people are looking for.

In writing DailySocial before, player social commerce currently taking advantage of the momentum in capturing reseller new due to a shift in shopping consumption to digital platforms. The impact of this increase is not evenly distributed only to e-commerce players, but also platforms social commerce.

Platform social commerce offers the opportunity to be reseller easily. Only with a smartphone and does not require initial capital. DailySocial interviewed three reseller players who are now quite happy because of the increase in numbers reseller who joined, namely RateS, Woobiz, and Evermos.

Evermos is currently taking a different approach to netting reseller new. They waive the registration fee, starting from having to pay an initial commitment fee of IDR 300 thousand. Evermos CEO Iqbal Muslimin said the pandemic had resulted in more than two million people being laid off, which was why the need for people to generate additional income was also greater.

"We created it in order to empower informal workers who are directly affected, such as online motorcycle taxi drivers and Umrah travel agents in collaboration with GoingUmroh," he said.

"Alhamdulillah reseller "Just now we can start selling smoothly because consumers are also avoiding outside activities and starting to switch to ordering products online or via WA," he continued.

He did not say how big the increase would be reseller since the pandemic. However, he stated that there are now more than 100 thousand reseller who joined and spread throughout all provinces in Indonesia.

Woobiz data is not much different. Co-Founders Woobiz Putri Noor Shaqina said that many people are interested in joining Woobiz because they can earn income without having to leave their home or go far away.

"Our old partners also experienced a positive impact where many of their neighbors shopped with our partners. "We have seen an increase in the average transaction of our partners by more than 30% every month since this pandemic," he said.

Woobiz is said to have had 10 thousand partners since it first operated in July last year. The majority of them came from Jabodetabek, then spread to West, East and Central Java since collaborating with the Nahdlatul Ulama Student Association (IPPNU).

RateS is no different. This startup from Singapore has only entered Indonesia since June last year but its achievements are claimed to be satisfactory. RateS Chief Strategy Officer Albert Ho explained that the company now has hundreds of thousands reseller who joined.

“You could say the majority reseller We are on the island of Java, but also in Medan, Makassar, Palembang and Balikpapan. Half reseller none of us came from first-tier cities. "We touched a lot of second and third tier cities, such as Sukabumi, Cianjur and Malang," said Albert.

Continue to complete the product

Just like e-commerce players, product catalogs are increasingly being equipped to remain relevant to current high demand, such as health-related products and daily staple foods. At Evermos, the company has added partnerships with SME herbal producers to introduce vitamin and honey products to increase body resistance.

Evermos includes players reseller which focuses on halal products such as fashion, food, cosmetics and household necessities.

“This [vitamin product] is one of our top categories. We always adapt products for SMEs reseller so they can be sold easily, especially during the pandemic."

Meanwhile, the product category sells best reseller at RateS are household staples, cooking utensils and toys for children. Then sports equipment, such as yoga mats, are also often sought after. Albert estimates that transaction growth in this category will reach at least 30% since the pandemic.

“Essentially [the increase] is as we think: as long as it lasts lockdown, Indonesians still want to entertain their children with toys, more cooking at home, more entertainment at home. "Of course, fashion products are currently down a lot," said Albert.

RateS positions itself as a strong player in household and mother and child products. Albert said that in procuring this item the company collaborated with the original equipment manufacturer (original equipment manufacturers/OEM) abroad and then import it to Indonesia. There are 200 manufacturers that the company has attracted.

Meanwhile, for local product procurement, you can still count five brands on your fingers. “For storage, we use our inventory in various warehouses throughout Indonesia. Ideally we want to be as close to the rural economy as possible, so we have the lowest last mile delivery to the customer.”

Woobiz also expanded its collaboration with brand FMCG to meet demand in the field. The company provides product curation from various brands from the categories of beauty, food and drink, Muslim fashion, accessories, care and health, mother and child, and fresh products.

Need to increase capabilities

Three players reseller This compactly states that Indonesian people are very social. There are still many people who need help when they want to buy products online. For this, a figure is needed reseller who helps them personally.

“Target consumers reseller are those who cantouch directly offline or via social media applications and chat messaging them," said Iqbal.

Although all three are open channel selling on social media, they also open up opportunities to sell on other digital platforms, for example opening a shop on an e-commerce site. Iqbal said that his party opened a private portal called Berikhtiar.com to accommodate this reseller who are used to selling online.

Meanwhile, at RateS, everyone reseller directed to sell entirely on e-commerce platforms. Albert said, the highest choice reseller to sell is on Shopee, followed by Tokopedia.

At Woobiz, according to Putri, even though the focus is selling on social media, reseller They are starting to be directed towards selling on e-commerce platforms so they can reach a wider range of consumers. Reseller can take part in an internal class program called Woouniversity.

"Reseller we sell on social media applications such as Facebook, WhatsApp, and Instagram. These three are used more often. The status feature on social media makes it easier for partners to market goods without having to offer them personally. "In fact, selling activities through WA community groups are increasingly intensive to increase income."

The economic impact that the application provides reseller this is actually quite clear. Reseller can earn additional income to survive. Of course, sustainable empowerment must be carried out by these players reseller They can advance to the level of being able to produce their own goods.

The presence of a mentoring program to guide them needs to be prepared, such as marketing methods, financial management, and mental preparation as entrepreneurs.

"We have a mission so that our partners can be financially independent, increase their economic capacity to have a better life," concluded Putri.