JD.id Seriously "On-Demand" Service Business Through JD Life

JD.id get into business on-demand through its newest unit JD Life. There are a total of 12 service categories, providing various features to help with daily life, from installation, maintenance, to cleaning services.

To order these services, users can take advantage of the JD.id website or application. All services available in the JD Life category. The ordering process is similar to the process order goods in general. After making the payment, the JD Life team or the designated service provider partner will contact the customer a maximum of 48 hours afterward.

To DailySocial, JD Life Head Operations Ryan Sebastian said, "The range of JD Life services depends on each category, but currently almost all major cities in Indonesia are able to order and enjoy JD Life services/services."

Regarding partners, Ryan also explained that JD Life works with certain companies that provide services to carry out related tasks. The details of the names of the partner companies are not mentioned. It is hoped that the presence of this JD Life feature can be an extra value for them.

"Through JD Life's cooperation agreements with various national to multinational companies who are experts in their fields, we can ensure the standards and quality of our services are always well-standardized and professional," he added.

JD Life itself has actually started since 2019, he said that his party is optimistic that by the end of the year it can reach 35 services sold.

Services on-demand nothing new

Tracing back several years, service on-demand which makes it easier for people to order AC maintenance services, cleaning services, to laundry services, has actually started to bloom since the 2016s. Model on-demand adapted and increasingly widespread thereafter Gojek, Grab, Seekmi, and several other players managed to achieve product market fit aka market acceptance.

At that time, various applications emerged, ranging from Tukang, Automontir, Masto, ApotikAntar, KlikTukang, and others. Even startups were born in areas that are trying to work on local markets around them, for example Tripy and Ponjek in Pontianak; or Yoofix and Hipcar in Yogyakarta. Until the last few months, new players have continued to emerge, such as Help Indonesia, D-Laundry, Sneakershoot, and HepiCar.

On the other hand, GoLife as a business unit Gojek in related fields it was discontinued this year. They choose to deepen core business and explore other businesses, for example ticketing, fintechand video streaming. This means that there have been dynamics – or even market changes – that have occurred, so that continuing is considered less promising, at least according to Gojek.

Responding to this, Ryan said that during this pandemic his company noted an increase in interest in the use of related services.

"The fulfillment of the need for services is still very high during this pandemic period. Therefore, during this pandemic JD Life focuses on ensuring the provision of safe and comfortable services for our customers and service providers. On the other hand, we have also formulate a number of strategies and collaboration to enlarge and expand the scope of JD Life's services," explained Ryan.

The same thing was said CEO of D-Laundry Ridhwan Basalamah, the impact of the pandemic can also be seen as a separate opportunity for services on-demand. He said, "Worries about the Covid-19 infection have made many people more diligent in paying attention to cleanliness, one of which is clothing, this must be used by business people. laundry as a momentum to promote safe and comfortable services to the public."