Sales Force: Definition, Functions, Duties, Benefits, and Salary Amount

Sales force is an important component that guides the overall marketing strategy. And the role of the sales force in some large companies is to oversee all the activities of the sales team. This shows that this job is very important for the success and growth of the company.

What exactly is a sales force? Come on, see the full explanation in the following article.

Definition of Salesforce

Sales force is a department, team, or individual within a company that has roles and responsibilities in selling products and services (services). His regular activities include visiting or calling customers and prospects.

Therefore it can be interpreted that the Sales Force is a sales force. Therefore, the main task of this position is to set a sales strategy and manage technology to increase product or service sales and promote the company's business.

To maximize this, work productivity can be achieved through the use of CRM-based software. Often called Salesforce CRM (Customer Relationship Management).

Salesforce function

As mentioned earlier, the main task of the sales force is to make sales and significantly increase the company's revenue.

Regarding several other functions of the sales force, namely:

• Building Brand Awareness

Users who have the potential to become new customers really need interaction or the opportunity to use and learn about your product.

One of the most effective advertising channels to increase awareness is through social media and websites.

With the support of accurate and reliable information, you can more easily communicate with potential customers.

• Increasing Consumer Loyalty

Of course, a sales force must develop a compensation plan to increase customer loyalty.

The most common compensation schemes used for sales representatives are socializing, offering prizes in the form of discounts, and holding giveaways.

• Become a Sales Support

Sales support is a person whose job is to help the sales team reach agreements with consumers faster.

In addition, Sales Support also functions to identify prospects, create customer profiles, conduct research and collect information.

• Providing Consumer Services

The next sales task is to ensure that all consumer desires can be fulfilled and good relationships are established. Good service also includes increasing satisfaction and retaining customers.

Sales Force Duties

The main job and task of the sales force is to be able to sell products or services as well and efficiently as possible. Where the sales or marketing team must have information and know what the company's sales KPIs are. The following is an example of the duties and responsibilities that must be fulfilled by the sales force.

• Meet KPI Targets

Of course, most companies measure goal achievement through sales KPIs, which target not only revenue areas, but also sales team performance. This is also related to incentives according to the evaluation results.

• Making Sales

Each member or part of the sales department must be able to sell the proposed product or service to potential customers. They also have to try to make the products they sell reach the hands of customers.

• Establish Good Communication with Customers

Customers are one of the determining factors for the success of a company. The first thing a seller must do is establish good communication with consumers.

The right way to do this is to use a CRM application that is integrated with Omnichannel to facilitate the communication process.

Sales Force Benefits

Below are some of the benefits and advantages of using a sales force to increase the company's business growth.

1. Obtain information directly related to the customer journey.

2. Monitor the effectiveness of KPIs.

3. Can automate the process of communication with consumers.

4. Obtain analytical and comprehensive sales reports.

5. Simplify administrative processes in the sales and marketing department.

Sales Force Salary

So if you already know the sales force explanation, you might start to worry and wonder how much the sales force salary is?

Sales force salaries certainly vary in each company, depending on the workload and existing practices. The average salary of a Sales Representative in Indonesia is IDR 1.800.000 per month or IDR 21.600.000 per month.

For young professionals at the beginning of a sales career it is usually IDR 1.340.836 per month. Whereas for those who are experienced, the salary received is around IDR 3.060.000. However, salary is only base income and does not include incentives if sales exceed targets.

So, that's all about the sales force, starting from its understanding to the amount of salary received. So, are you interested in climbing this career ladder?