Record Label Company “Trinity Optima” Enters Esports Business Through Investment in GPX

Record label and artist management company Trinity Optima Production (TOP) announces investment in the company Esports PT Generasi Tangguh Extraordinary or GPX (Generation of Power and Xtraordinary). This strategic investment with an undisclosed nominal value was made through TOP's subsidiary, Trinity Optima Plus (TOP+).

GPX itself is a team Esports at the same time company talent management and entertainment. The founder is ex pro player in the Mobile Legends Professional League (MPL) competition scene, namely Eko Julianto (Oura), Yurino Putra Angkawijaya (Donkey), and Steven Kurniawan (Marsha).

In an official statement delivered today (11/10), TOP CEO Yonathan Nugraha said his company was heading towards transformation, one of which was by developing a comprehensive entertainment ecosystem in Indonesia. "To go in that direction, we want to enter various strategic sectors and of course have long-term value, one of which is industry." Esports," he said.

GPX CEO Eko Julianto expressed his appreciation to TOP+ for this strategic investment. For him, the right strategic collaboration with an experienced business like TOP certainly plays an important role in club management. "In the future, it is hoped that the GPX team can be more professional in managing internal and external businesses as well, not only as players," said Eko.

Young Spokesperson for the Indonesian Esports Executive Board (PB ESI) Yudistira Adipratama said there were around 465 million viewers Esports worldwide, this figure is up 6,7% from the previous year. In Indonesia alone, there are more than 53 million Gamers with the majority of the age being in the younger generation group.

Currently, there are a number of companies listed, ranging from startup until the company blue chips have explored business opportunities in the industry Esports, both as sponsors and investors. For example, the Djarum Group through venture capital company GDP Venture which now holds shares for the Indonesian Esports Premier League (IESPL), as the organizer Esports President's Cup.

Synergy plan of the two companies

The two companies will synergize with each other to create added value in the industry Esports. According to TOP+ Director Dwi Santoso, the company's expertise was also contributed to grow GPX and its community, in line with core Its main business is engaged in management artist.

“For example, when recruiting players and talent, company management, legal aspects, and good governance practices. In the future, we will hold Talent Hunt events as well as community-based tournaments targeting at least 50 participating teams from all over Indonesia," said Dwi.

Dwi added, the decision to enter the business Esports is part of a strategy to stay relevant among the younger generation. GPX itself is considered to have a big influence. “Many new talents have grown by watching Oura, Donkey and Marsha play many times in the league Esports world. The three founders also channeled a vision and mission that matched TOP+ through GPX, which is an honest business and talent oriented. "

Business potential Esports not only limited to competition, because what is clearly visible in the eyes of consumers is when there is competition and roster (players), successfully pushed the brand into it. But beyond that it also offers many areas that can be worked on to be maximized through strengthening the ecosystem.

Currently the income area of Esports divided into several segments, including sponsorship, advertising, merchandise, streaming, broadcasting rights, publications, to possibilities cross-sector brand extensions. His party has been doing this mapping for a long time so that every talent and businesses managed have competitiveness and high selling points for their work or skills. "Including GPX, there are many content and program collaboration plans in digital media that we are still exploring," he concluded.