Bukalapakgaming Sharpens Focus in the Digital Entertainment Industry

Platform top-up games and digital products made by Bukalapak, Lagagaming, announce rebranding business. This is referred to as an effort to reinforce its position as a service provider game top up and leading digital products in Indonesia.

Carrying tagline "Guaranteed Safe, Guaranteed 10x Fold," rebranding this was also marked by the launch of a new logo and a fresher look of the site. It is hoped that this will become the face and symbol of the transformation of Bukalapak in the future.

AVP Gaming Bukalapak Hendi Huang in an official statement, Monday (10/7), stated, "rebranding We designed this according to the spirit of the gamer. They tend to be synonymous with passionate and full of energy, so we want to represent their passion through rebranding This gaming site."

Bukalapakgaming was officially launched in June 2020. Apart from making it easy for members gamer for top-up or buy supplies in-game items easily and cheaply, Bukalapakgaming also guarantees product safety by offering a 10x guarantee if there are any problems in the buying process.

During the three years of operation, this platform has recorded significant business growth. Throughout 2022 alone, Bukalapak has managed to record traffic growth of more than 200 percent. This increase was in line with the increase in the number of transactions and the company's revenue which reached more than 100 percent.

This business growth is also supported by the various advantages offered by this platform, such as product guarantees at the lowest prices, a guaranteed transaction security system, various payment methods, and an ever-increasing number of game categories. There are various types game popular, starting from Mobile Legends, Free Fire, PUBG Mobile, Genshin Impact, and others.

Marketplace product Gaming 

Industry game in Indonesia is said to have grown rapidly and consistently since the last few years. This is clearly seen from the increasing number gamer which is now not only enjoyed by amateurs, but also professionals who make it their main livelihood.

According to the data.ai report, Indonesia recorded the number of downloads game mobile as many as 3,45 billion throughout 2022. In terms of transactions, there has been a significant increase. Recorded para gamer Indonesia spends around $370 million on games mobile devices alone, this figure was an increase of about $50 million from the previous year.

In line with the amount gamer increased, the number of purchases of related products also increased. This has also been ogled by players E-commerce homeland, such as Shopee, Tokopedia, and Bukalapak which are official acquire platform online marketplacemy e items in 2021.

My item itself is part of Five Jack, founded in 2014. In addition to 500 Startups, they also get funding support from Bon Angels Venture Partners. This platform provides services marketplace which allows users to trade digital game assets. They also sell various voucher for premium access to a game.

In addition, there are also item purchase sites and game vouchers Codashop which is already present globally at 30 countries, spread across Africa, America, Asia, to Russia, and Mongolia. Codashop provides a variety of payment methods, including credit cut (direct carrier billing/DCB) and outlets offline (Alfamart, Indomaret, and TrueMoney agents).

As the industry grows Gaming which won't be dimming anytime soon, marketplace for product Gaming and digital entertainment is projected to increase. Several other player names that also offer similar services for gamers are UniPlay, Dunia Games, Garuda Voucher Indonesia, UniPin, JuraganCash, UPoint.ID.