Brand Identity Improves Product Image

When buying a product, what do you look for first? That's right, usually we as consumers will look at the packaging first because indirectly the packaging of a product is the easiest thing for consumers to remember. It is known as brand identity. 

Identity or identity, which means that identity is not only about human beings, but also about matters of brand. Simple example of brand identity can be found when we shop to buy products, when you want to buy snack Oreo branded, you will definitely look for the blue packaging instructions with a picture of a layered cream cookie. The logo and color in the brand's packaging are one of the variables brand identity from the Oreo brand.

Well, this example becomes an example as well as proof that consumers can immediately recognize a product brand through product packaging. So, apart from tagline, packaging color also becomes  from brand identity.

What is Brand Identity?

Product identity or brand identity is various elements attached to a brand, both logos, packaging, and colors which are of course useful to distinguish the brand in the minds of consumers and also as a form of brand image. 

a brand, brandEven though products need to have their own characteristics, the point is to differentiate your product from other brand products and be able to be known as a superior product.

Apart from being a differentiator, with the brand identity can also improve the image brand as:

1. Products are easier for consumers to recognize

With an attractive product identity, it can make it easier for consumers to remember brand you. For example, when consumers want to buy a cola drink, they will definitely refer to one brand, namely Coca Cola. This is because the drink brand from the name to the packaging has long been well known in the minds of the public.

2. Increase consumer loyalty

After having brand identity You can build an attractive marketing strategy to gain consumer trust in order to gain loyalty, so that consumers' emotional connection with your product or brand will increase. Thus, creating consumer loyalty.

3. Boost brand awareness

Having a product with a beautiful and perfect appearance can improve brand awareness. You can see Apple success in terms of perfection and beauty of the product.

4.Being superior to competitors

a brand which has an attractive appearance and is easily memorized by consumers will be superior to other competitors in the market, because consumers tend to buy something that is already known and also has an attractive packaging.

5. Increase company profits

Of the four benefits above, it will lead to an increase in company profits. If brand you are easily recognized by consumers, it will be created brand awareness while gaining customer loyalty. This also includes referring to the credibility of your company, so getting new customers will not be too difficult.

Build brand identity with brand guidelines which is interesting

Build brand identity in order to improve the image brand Of course it must be built on brand guidelines in accordance with the company's vision and mission.

Reporting from HubSpot, brand guidelines are guidelines used by companies to organize elements such as the design, appearance, and composition of a brand brand. 

To regulate brand guidelines right, Canva There are several elements that must be considered, including:

1. color palette

You can choose a color that matches your identity brand, color palette also serves to evoke expressions and emotions that reflect the brand identity. The use of the right color and does not change can also make consumers immediately recognize it.

2. Typography  

In addition to color, of course, there are letters printed on a brand. The choice of typeface must also be adjusted to the expression brand you. The choice of typeface must also be consistent so that it can be used for a long period of time and most importantly it must be easy to read by consumers.

3. Brand imageand design elements

Use icon or images that represent the brand and don't forget to pay attention to appropriate design elements such as contrast, saturation, vibration, or blurring because the element determines tone from brand.

4. Consistent brand language 

By using consistent and familiar language on a brand and applying it in harmony across multiple marketing channel will help the audience instantly recognize the brand. Use of language according to image brand also helps minimize potential misunderstandings and increase customer loyalty.

Through brand identity and brand guidelines the key to improving the company's imageis to consistently use the elements that are already attached to the brand. Thus, consumers can continue to remember the company's brand and customer loyalty can be maintained.