LinkAja Becomes an Alternative Payment in the Application Grab

Not only present at Gojek, LinkAja started showing itself as a payment alternative in the application Grab. The presence of LinkAja broke the exclusivity of Gopay and Ovo which were previously present in the two giants ride hailing The.

To DailySocial, LinkAja CEO Danu Wicaksana explained that his party was still conducting testing at Grab, so not all users can enjoy it. "It's still testing and yet commercial," he explained, Tuesday (5/11).

He also hasn't confirmed when LinkAja will be inaugurated as a payment option in Indonesia Grab for all users. However, for Gojek he expects to be released at the end of this month.

To activate LinkAja on Grab, users simply select the "Add Payment Method" option and select the LinkAja logo. Next, enter the PIN from the phone number connected to LinkAja. The last step, the system will send a verification code before the user activates LinkAja.

His presence in Gojek and Grab increasingly complementing the transportation segment penetrated by LinkAja. The company previously started trials for ticket payments Jabodetabek KRL and is preparing for MRT Jakarta.

Not only with big players, LinkAja is also officially the first payment partner for players ride hailing local, i.e piggyback.

But for toll payment, Danu emphasized that the company fully handed over to Jasa Marga, which acted as the merchant-his. "Technically it's [ready to use], but it's still in the for trial scalability and reliability-his."

On a separate occasion, Telkom President Director Ririek Adriansyah explained, the company chose to play in a different and limiting realm use case LinkAja as a differentiator from similar players. This shift in strategy allows the company to save more because it doesn't need a discount battle line to attract users.

He even claimed that the cost that LinkAja had to spend for promotion in one year was the same as one month's cost from one of the competitors. Although the consequences of that decision made LinkAja's visibility a brand not as famous as others.

"The character of [millennial] users is a matter of loyalty, they will use it if there is a discount. While we are different, more towards daily use cases, which will definitely be used every day without having to be given a discount. One that has been entered is the Jabodetabek KRL ticket," said Ririek when he was a speaker at the Kompas100 Discussion.