PasarPolis Release of "TAP Insure" Application to Reach Retail Consumers

Startups insurtech PasarPolis released the TAP Insure application to reach retail consumers as a form of expansion of distribution channels. Currently the application can be downloaded via the AppStore and Google Play.

In an official statement, Founder & CEO PasarPolis Cleosent Randing explained, the presence of TAP Insure marked the presence of brand terbaru PasarPolis, which will be brand of various insurance products that will be offered in the future.

TAP's proposition is different from the business that has been implemented so far PasarPolis i.e. B2B2C because it is a channel possible distribution PasarPolis to be able to market their insurance products directly to consumers.

“We do this to eliminate insurance barriers that often arise due to lack of access and the insurance process which tends to be complicated. This innovation is also a strategy PasarPolis to continue to create consumer insurance experiences that are much more accessible, affordable, and enjoyable,” said Cleosent, Thursday (6/10).

Furthermore, he sees that people's habits that are all digital have also created the need for insurance that is all digital and seamless pattern. This indicates that the need for insurance is increasingly attached to daily needs, especially with the potential for inherent risk.

"We are optimistic that the presence of TAP Insure will make the consumer's experience in insurance better seamless pattern and relevant to the needs of the community because everything is done in one application as easy as ngeJust TAP, starting from the selection of insurance products, purchases, to claims, and of course with affordable premium costs.”

So far, there are two insurance products in the TAP Insure application that can be accessed by consumers, namely travel insurance and personal accident. For travel insurance, customers will get protection from financial risks when traveling at home and abroad, such as travel delays/cancellations/interruptions, lost/damaged/delayed baggage, and others. The premium price that can be purchased starts from Rp. 25 thousand with a protection period starting from one day.

Then, for personal accidents, it provides protection that includes injury or death arising from accidents with premiums starting from around Rp. 56 thousand with protection periods starting from six months. The benefits received also apply to circumstances of injury and death resulting from acts of violence.

Brokerage company

For the record, TAP Insure is presented by PasarPolis cooperate with insurance brokerage company PT PasarPolis Insurance Broker, previously known as PT Futura Finansial Prosperindo.

When contacted DailySocial.id, a company representative confirmed the name change. However, they were not willing to comment further on the reason behind using brand the same as PasarPolis. In the OJK notes, PasarPolis (PT Pasarpolis Indonesia) is under supervision as an IKD with a business model insurance hub.

The relationship between the two companies is actually nothing new. Before the legal entity changed, Futura Financial already cooperated with various initiatives from PasarPolis, for example during agent-specific application launch PasarPolis Mitra in December 2020.

A similar step was actually taken by its closest competitor, Qoala. The startup also partnered with PT Mitra Jasa Pratama for product expansion, one of which is QoalaPlus, Qoala's agency application. On site Mitra Jasa, COO of Qoala Tommy Martin is the President Commissioner, indicating the position of the brokerage firm is affiliated with Qoala.

As is known, by holding a license as a brokerage company, the company can expand its services with various insurance companies, as well as efforts to increase the trust of insurance customers to prevent fraudulent actions. moral hazard.