OttoPoint Presents "Coalition Loyalty" Platform

Founded in 2019, OttoPoint aims to help business owners increase customer loyalty while attracting new customers. The platform offers a variety of loyalty program services aimed at companies in improving marketing programs.

OttoPoint and OttoPay is part of the division fintech under the auspices of the OttoDigital Group.

To DailySocial, OttoPoint CEO James Hamdani said that in Indonesia the growth of loyalty programs is quite fast. Can be seen, a few years ago mostly brand apply the form of discounts or discounts to keep consumers using the product or service.

"But recently, companies have started to apply various other forms of loyalty programs, such as cashback, point, stamp, gamification. and so forth. This means that business competition is getting tougher to attract consumers in Indonesia," said James.

At the beginning of its establishment, OttoPoint focused on coalition-based customer loyalty programs by cooperating with various brand and companies to be in a more efficient and profitable ecosystem.

This program is applied in the form of point and catalog reward. This provides an advantage for brand, because they don't need to build a loyalty system from scratch. It's not even necessary to acquire partners one by one to present reward to consumers.

"For approximately one year in Indonesia, the average partner issue we have managed to increase the frequency of transactions by 25% and the volume of transactions by 35% in less than three months. In addition, more than 300 thousand users have experienced the benefits of OttoPoint until the period of June 2021," said James.

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One type of loyalty program that is considered to be the right one for the brand is: loyalty coalition. Here are some brand join the same loyalty ecosystem. Business people just do the system integration and don't have to bother building a system from scratch.

"In general, all types of business definitely need consumers to support the continuity of their company. Of the various types of consumers, the most potential and profitable type for companies is the category of loyal consumers. This is not only because they will regularly contribute to sales. But because they also the one who would potentially recommend brand the company to circle closest to them," said James.

Sebagai one-stop solution For loyalty program service providers in Indonesia, OttoPoint claims to have a significant difference with other platforms. Other providers will usually focus on only one type of service, such as reward points or stamps only. OttoPoint provides a variety of service solutions, ranging from coalition loyalty program, OttoStamp, to OttoGifts.

"No less interesting, OttoPoint also provides a choice of customizable loyalty program services (white label). For large corporate groups who want to implement loyalty programme and adapted to the specific needs of the diverse brand in the group. This service can be the best answer to help companies that want to apply reward points with close-loop, said James.

Growth loyalty programme

As a form of marketing strategy that is sustainable and long-term oriented, it is predicted that loyalty programs will shine even more in the future. One of the reasons is that, as long as there is a commercial business going on, they will need a loyalty program to attract loyal customers that are profitable for the company. On the other hand, through the loyalty program the company can also find out customer insights more profound.

In a study released by Wirecard revealed, 75% of customers finally decided to make a repurchase, after getting a reward from brand certain. According to James, this indicates that the potential for rewards from the loyalty program is high to implement.

"Especially now that there is a pandemic and there are regulations to reduce the number of consumers who can come to the store. In order to keep the business running, companies must maximize their loyal customer database to support the company's income," said James.

The research also revealed, reward that have been received, triggering them to then make more purchases. Almost all respondents said that after having a good loyalty program experience, they are more willing to receive offers and notifications from brand the. They are also further willing to follow social media accounts brand, after getting reward positive of brand The.

An interesting note also revealed in the research is that most customers use applications and web applications for incentives, and many state that applications can help simplify the way they manage reward. It becomes crucial, of course, for the platform to have tools which works well and works seamless pattern so that customers can manage and monitor reward points.