Online Grocery, Business Efficiency Solution for Culinary Businesses

Culinary business or F&B is one of the fastest growing businesses. Along with this development, various digital platforms have emerged that support culinary businesses in terms of efficiency. One of them, namely the platform online groceries.

Launching the DailySocial.id report some time ago, the market value online groceries is predicted to continue to grow. Southeast Asia, including Indonesia, is projected to experience the fastest growth.

This is because many culinary business people have started to use digital technology in their business. From the beginning, operational activities were carried out traditionally, now they have shifted to all digital. Included in searching supply product staples.

What is that Online Grocery?

Online grocery here is a service that allows culinary business people to get supplies of daily staples for their products. Besides culinary business people, this service can basically be used for anyone, including individual needs.

How the service works online groceries ie make an order via the application. The shape on-demand, orders are delivered directly to their respective homes within the specified time frame.

This service is considered to have a bright future, in the midst of people's increasingly digital habits, as well as better retail and platform consolidation. However, in Indonesia itself, penetration online groceries still around big cities such as the Greater Jakarta area.

profit Online Grocery For Culinary Business People

KOL and Public Relations Officer Pasarnow Muhammad Iqbal Assidiq, when interviewed by DailySocial.id, explained that the presence of the platform online groceries Currently, it can benefit culinary business players, especially in terms of cost and production efficiency.

“Through the B2B service at online groceries, like Pasarnow, culinary business players can get special prices and payment tenors for purchasing daily basic needs such as vegetables, fruit, protein, and nine basic ingredients," said Iqbal.

Apart from price, in terms of quality, this service guarantees to provide the best quality until it reaches the seller, in order to maintain the quality of the products to be sold. Then, the product will also be delivered directly to the seller's place at no additional cost.

To quote the platform's Co-founder & CEO online groceries Pasarnow, James Rijanto some time ago, he mentioned that ensuring the quality of product freshness is a challenge, which requires delivery with extra control, so that logistics costs are high.

However, as a solution to these problems, the basic needs shopping platform online typically invest heavily in technology and operational infrastructure. By having their own delivery courier, in order to maintain the quality and freshness of the basic ingredients ordered.

Pasarnow as an Online Grocery Platform

Platform online groceries began to appear in Indonesia since the 2013s. At that time there were several players who came to the market, one of which is still surviving until now SeroyaMart. In the following years other players began to appear, such as HappyFresh, SayurBox, KeSupermarket, Hypermart, GoMart, GrabFresh, also Pasarnow.

Pasarnow itself was originally a platform social commerce, with the name 'Jamannow' which later established itself to make a business model shift (pivot) into service online groceries, under the name 'Pasarnow'.

The startup that was founded in 2019 focuses on simplifying the supply chain in the fresh food sector and offering quality fresh food products to customers, through a platform multi-channel.

“The mechanism for ordering basic ingredients for culinary business players can be done through the Pasarnow application. Meanwhile, for delivery orders will be delivered D + 1, with orders made before five o'clock in the afternoon, "said Iqbal.

Iqbal continued, in addition to targeting culinary business players, Pasarnow also provides needs for housewives, working moms, sports/vegan/healthy enthusiast as well as hotels, restaurants and cafes.

“So far Pasarnow has 24.769 B2B customers, and 804 HoReCa customers (hotels, restaurants, cafes). And, it can reach services in various areas such as Jabodetabek, Bandung, and Surabaya," explained Iqbal.

In providing service satisfaction for its many customers, Pasarnow itself has more than 1.000 farmer partners and suppliers of daily staples, with more than 100 employees and 200 daily workers and driver partners.

Pasarnow Reseller Partnership for Beginner Businesses

In addition, the Pasarnow platform also opens a partnership program, namely MitraNow. This one partner community is open to novice business people who want to try their luck to become reseller daily basic needs.

“We are very open to recruiting new partners. Our partner targets mostly housewives or fathers, who have many relationships or are members of a community in the area where they live, and actively socialize with local residents,” said Iqbal.

The advantage is that partners will get income thanks to the sales of daily basic needs which are sold at competitive prices. In addition, partners will also get commissions, vouchers and shopping coupons as a bonus reward.

"To register as a Partner, you can go through the Pasarnow application or contact customer service, which will later be connected to the team Sales. The only requirement is to have an ID card and no account. With a partner's cellphone, you can generate millions of rupiah," continued Iqbal.

Tips for Culinary Businesses

Iqbal also shares tips for culinary business people in using services online such as a shopping platform for basic necessities for business continuity. First, culinary business people need to have human resources familiar with the use of technology.

"Furthermore, for culinary business people who want to market their products online, can install a cheaper, but effective cost to reach potential consumers so that consumers are interested in buying the products offered, "Iqbal suggested.