Meyer Food Presents as an “Online Grocery” Application for Chicken Meat Specialists

Meyer Food comes as an app mobile devices which makes it easier for consumers to order chicken according to their needs – both from the side of the cut or the desired part. Currently, the service has reached consumers in the areas of Jakarta, Banten, Bekasi, Bogor, Depok, Sukabumi, and Surabaya.

The business, which is headquartered in GreenLake City, Tangerang, was founded by Founder & CEO Renny Lim, assisted by Co-Founder & Operation Manager Athalia Permatasari. Earlier this year, they were also one of the startups that passed the program Gojek Xcelleratebatch third.

The development of the Meyer Food application is motivated by the Renny family who are business owners beg chicken meat. With the application, they hope to reach a wider market share – including B2B and B2C. Through this digital channel, there is no limit to the number of orders, either for large quantities (for businesses such as restaurants) or individually (for households).

"Meyer Food sells various types of chicken meat. Starting from whole chicken, pieces, to processed products such as sausages and corned beef. Both from broiler chickens and males (village)," explained Renny to DailySocial.

He further said, “From the beginning we really wanted to focus on chicken meat. We are the first and at the same time want to be the biggest (for apps online groceries which focuses on chicken products).

Presence Meyer Foods add to the list of startups that focus on serving food products online online. Previously, many users in urban areas used the service online groceries or online marketplace palce. Meyer Food also sells their products through the application, they also have a special page on E-commerce popular.

For related services, in Indonesia the penetration is still around big cities like Jabodetabek. However, the potential is still considered great. The Institute of Grocery Distribution (IGD) Asia stated that market value online groceries will grow 198% from US$99 billion in 2019 to US$295 billion in 2023. Southeast Asia is projected to have the fastest growth. The markets in India and Indonesia will also be increasingly important to businesses because of their scale.

Strict logistics process

As is known, chicken meat products are classified as vulnerable, without special packaging they will quickly rot. In the distribution process, Meyer Food uses the cold chain, the chicken will remain in cold temperatures until it reaches the hands of consumers to prevent the development of bacteria. They also partner with trusted logistics services to ensure the processing goes well.

“The delivery process is carried out by partners (distribution channels) who are in a 3 km radius from the customer's house. So it usually takes 15 minutes to arrive,” said Renny.

Meyer Food is also implementing a partnership with the system profit sharing for each item sold. Currently the app for businesses are also available to support business processes. In their expansion, they also ensure that every city they visit has the right distribution channels, so that products can reach consumers in good condition.

"We don't have a plan for expansion outside Java, our focus is to maximize the huge potential on the island of Java, both from consumer and business customers. With affordable access to chicken products, we hope to change consumption patterns in the community, because we also have a dream to empower housewives to jointly fight issues such as stunting," concluded Renny.