MCAS Launches DigiResto, Helps F&B Businesses Present Online Ordering System

Aiming to make it easier for restaurant and restaurant owners to build direct relationships with customers, PT M Cash Integrasi Tbk (MCAS), through its subsidiary PT Digital Maxima Kharisma officially launched DigiResto. This integrated food ordering platform also cooperates with PT SiFast Express Indonesia (SiCepat) as a logistics solution and delivery service provider last mile.

To DailySocial Director of PT Digital Maxima Kharisma Mohammad Anis Yunianto revealed, DigiResto is designed to provide merchant a place to interact directly with their customers, and for customers to access their favorite foods.

The monetization strategy implemented by Digiresto is to receive fees for transactions facilitated through the platform. To date, more than 2200 merchant Active F&B throughout Indonesia have used DigiResto.

"In the first phase of DigiResto, DMK will take advantage of existing partnerships in the MCAS group ecosystem, which will help accelerate our platform needs to encourage more customers and businesses to join," said Anis.

Plan to expand service area

Although currently food and beverage delivery services are still dominated by applications "super app" as Gojek and Grab, but Digiresto claims to have its own uniqueness. DigiResto can be accessed via WhatsApp without installing additional third-party applications which are expected to attract the interest of consumers who do not like multiple single-function applications that often meet their needs. smartphone they.

Apart from that, Digiresto also has comprehensive payment options. DigiResto is capable of accepting various payment options and connecting to multiple e-wallets. Bank Mandiri is currently a payment system partner for DigiResto. Digiresto also makes use of technology artificial intelligence from the group that will help improve feedback and predictive mechanisms for operational processes.

"We also have a delivery option that scalable by utilizing the SiCpat service which is a partner last mile delivery we. DigiResto is able to take advantage of SiCepat's logistics capabilities and expertise especially as DigiResto expands its service coverage outside Jakarta," said Anis.

Digiresto is taking advantage of the current pandemic condition to present initiatives that can be used by partners, which turned out to be welcomed by their presence, seen from their positive response when Digiresto was launched. The concept offered by Digiresto can be used by partners to continue running a business, even though the PSBB rules are applied by the government.

"In addition to delivery options, consumers can also choose to eat in or take away. This service is available on WhatsApp and micro site to allow for a smoother ordering experience. To access DigiResto, consumers simply add a number channel WhatsApp DigiResto and start interacting with chatbot that," said Anis.

In 2021, there are several targets and plans that Digiresto wants to launch. Among these is leveraging existing partnerships within the MCAS group ecosystem, which will help kickstart the traction the platform needs to encourage more customers and merchants to join. In addition, Digiresto will also cooperate with Bank Mandiri to improve and accelerate the process of expanding the merchant network.

"Currently, DigiResto services are concentrated in Jabodetabek, we have plans to expand services nationwide. For the initial outreach period, we will offer free delivery in certain areas to promote our services," said Anis.