Looking at Vietnam as Indonesia's Startup Expansion Destination

Successful expansion is one of the benchmarks for business growth; no wonder a lot founder has clearly expressed his ambition on various occasions. Starting from national, regional, then global expansion. In the Indonesian startup ecosystem, several players have shown their teeth to expand overseas. The level is still regional, trying to work on the market in Southeast Asian countries.

Judging from the existing trends, generally expansion is carried out for two purposes. First is the strengthening of business operations, Singapore and India are by far the most favourites. Startups create operational offices or R&D centers. Second, expansion opens new market share, increases users, and business traction. For this purpose, Vietnam looks more promising and becomes a priority.

Currently, there are already several local startups that are also peddling their services in Vietnam. Just say it Gojek, Ruangguru, Traveloka, and PasarPolis. In a virtual discussion opportunity held by the Indonesian Embassy in Hanoi on August 12, 2020, Traveloka representatives said that before the pandemic their business had good growth and after the pandemic, various plans had been made, including collaboration with various parties.