1. Startups

TikTok Shop Opportunities Return to Sailing with Local Partnerships

Reviewing the value proposition offered by TikTok Shop and the opportunity to return to operations with local partnerships

Rumors of TikTok Shop returning to the e-markettrade Indonesia emerged last week, precisely since the Minister of Cooperatives and SMEs, Teten Masduki, revealed that the Chinese technology giant was negotiating with players. E-commerce local for consolidation. Tokopedia, Bukalapak, Blibli, Lazada and Shopee are the five players in question.

When confirmed, representatives of TikTok and the company E-commerce associated chose not to comment.

In Indonesia, TikTok as a social media platform has around 125 million users. Data Compass Market Insight said, in the period 1 September 2023 - 1 October 2023 (before it closed), TikTok Shop was able to record sales of FMCG products of up to IDR 1,33 trillion. It is estimated that the platform has impacted 7.000+ seller, 3900+ brand FMCG and 118.000+ product listings in the categories of beauty care, food and drink, mother and baby, health and home equipment.

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