Pocket Pre-Initial Funding, Local NFT Marketplace "Artpedia" Launching Soon

Aims to provide more options for Indonesian people who want to sell their art in the form of NFT (Non-Fungible Tokens), platforms Artpedia will be launching soon in version beta next July.

To DailySocial.id, Artpedia's Founder & CEO Arjuna Sky Kok revealed, although currently in Indonesia the NFT market is still relatively small nicheHowever, through Artpedia, it is hoped that global creators can also use their platform to transact.

Chosen Ethereum L2s sebagai settlement They are expected to make it easier for the public to sell their art through Artpedia. Arjuna claims, Etherium is the most widely used technology by NFT users globally.

"At first glance, Artpedia's concept is similar to OpenSea, but Artpedia has its value proposition different from OpenSea. Besides Indonesia, Artpedia can also be used by the global market," said Arjuna.

To accelerate business growth, Artpedia has secured pre-early funding from a number of angel investors with an investment value of $100 thousand or the equivalent of 1,5 billion Rupiah. Some of the investors involved include Windy Natriavi, (Co-founder of AwanTunai), Jim Geovedi (CTO of Koinworks), Dendi Suhubdy (CEO of Bitwyre), and Indira Widjonarko (Founder of Sebangsa).

The fresh funds are used by the company to develop technology. Later when the platform is launched, they have plans to raise funds in stages seeds--- planned this year.

"We also have plans to develop technology and recruit new talent to build on-ramp company who will be able to manage payment options using e-wallet and others. With fresh funds from the round seed We hope that the plan can be carried out," said Arjuna.

Apart from Artpedia, which offers similar services and targets NFT are ShopMall from Tokocrypto. TokoMall presents the concept digital meets reality. Digital platforms and art in the form of NFT can be the answer to real-world problems. By switching to NFT and making it mainstream, local creators can not only market their work to a wider market.

Business model and monetization strategy

For creators who want to take advantage of Artpedia's services, they can use wallet which has been owned. For those who don't have wallet, the platform offers custodial options. All uploads to payments are managed by Artpedia. Creators simply provide a phone number and bank account, to get royalty every month, for those who want to sell art through Artpedia.

"For the monetization strategy imposed is market fees, to the creator. For this custodial option, Artpedia does not charge an additional fee to the creator. This custodial option is a temporary solution that we offer, for creators who don't have one yet wallet, said Arjuna.

Although for the initial phase, they still focus on artwork in the form of images, in the future they also want to make Artpedia as a 'token gate' for various communities. Is it the yoga community, diving, and others. NFT in the form of a certificate can later be an option for the community to start.

"We see that the value is more collectible. But in the future we want Artpedia to be more than just collectible. To be able to target the world metaverse, we also plan to give an opportunity to designer designing clothes that they can then sell to users in the metaverse world," said Arjuna.

With a fairly solid relationship with several communities, it is hoped that when the platform launches next month, NFT creators will be able to get it directly.

"Specifically, we target millennials, because we see that they are very open to NFT. Unlike Gen Z, we see that they are not very interested in playing NFT," said Arjuna.