Content Localization and Live Streaming Become Glance Strategies in Indonesia

Glances, platforms smartphone lock screen, and InMobi (parent of Glance), a marketing and monetization technology provider, announced the opening of their newest regional office in Jakarta, on Tuesday (12/6). This seriousness marks the commitment of Glance and InMobi to expand their business network in the second largest contributing country after their main business base in India.

The opening of this new office was carried out by Director of Market Development Glance Indonesia Dalip Shahri, SVP & GM Strategic Distribution Partnerships Glance Aditya Goyal, Vice President & GM International Markets Glance Khushboo Maheshwari, Managing Director APAC InMobi Rishi Bedi. The office is located in the Pondok Indah area, South Jakarta.

It is equipped with two studios that content creators can use to produce their content. This aligns with the company's strategy to bring more experiences and new formats to customers lock screen, including content live streaming. Then, the number of local teams will also be doubled over the next year.

"Glance presents an experience that follows consumer preferences in Indonesia which continue to develop. In 2022, we bring game di lock screen via the Nostra platform and more than 1,5 million game played in lock screen every day now. Seeing the Indonesian people's love for LIVE, Glance will bring an immersive creator-based LIVE experience to lock screen in 2023," said Director of Market Development Flance Indonesia Dalip Shahri media briefing.

For the record, Glance is a platform lock screen AI-powered that provides its users with a premium and personalized experience on lOK smartphone screen their Android. Users can play games, live streaming from creators, to reading news from various media portals.

This experience is possible because Glance works closely with publishers, developers and creators. With AI, all the information presented in smartphone users have been personalized according to their individual interests, and everything can be accessed without having to download the application, even without unlocking smartphone they.

Since being present in Indonesia for two years, it is claimed that Glance has had more than 30 million active users and collaborates with more than 60 publisher, including online media and game developers. Of the 500 types of casual games available, 50 of them have been localized in Indonesian.

"All content on Glance has been 100% curated by the team, so it is protected from various sensitive and negative elements, and is safe for use by children. Because there are 22 categories that users can choose from according to their preferences."

InMobi itself has been present for almost a decade in Indonesia. The company has worked with more than 1 brands and advertisers. InMobi has deep expertise and unique reach in mobile advertising and is a technology partner to some of the world's largest brands, game developers and consumer app businesses. InMobi partners are taking advantage of Glance to reach millions of consumers.

In presenting products lock screen Glance, the company works directly with smartphone brand owners to embed it into their Android OS systems. So far there are four brands that have collaborated, but their identities cannot be revealed. What is certain is that these four brands have a large market share in Indonesia.

"So every time there is development of the Glance feature it will be updated along with the Android OS system. Users don't need to install the application because it's not in the Play Store. They just need to activate Glance in wallpaper settings di smartphone-his."

accounts live streaming

Fitur live streaming which is presented at Glance thanks to Roposo, a subsidiary of the company which was acquired in 2019. Roposo previously played in short video content, now focuses on social commerce, one of them live streaming working together with para streamer. As for content game provided by another subsidiary of the company, namely Nostra.

Fitur live streaming first piloted on the Glance platform in March 2023 with a total of 100 streamers who have joined. Dalip explained, output What the company received was so positive that optimism for taking this industry seriously grew even greater.

For example, last May, Glance transformed lock screensmartphone has become a popular destination for live sports, with streaming content from the 2023 SEA Games being held in Cambodia. From there, there are more than 1 million Glance consumers who consume content online real-time and interactive during the matches which were held for 15 days in lock screen they.

To support the ecosystem live streaming, the company provides a powerful technology platform for users streamer has the space to reach the audience faster without having to download a specific application. "Previously, when the creators wanted live streaming, have to download applications that limit them from attracting viewers."

Currently Roposo is not available as a separate application, it is still integrated into the Glance platform. However, this does not open up the possibility that it will be presented in a separate application in the future.

The company will also actively acquire (onboard) more than 100 streamers in all categories this year. The strategies that will be implemented include collaborating with agencies that specifically cover creators, direct collaboration if they have a large fan base, and opening programs at five well-known campuses in Jakarta.

The program is intended to find hundreds live streamer new across categories, including sports, music, fitness, K-Pop, and more over a 2-month period. This strategy is part of Glance's big plan which targets to attract 50 million consumers in Indonesia by next year.

"Our goal is to provide the best platform for users streamers, thus we want onboard as much as possible streamer to be able to live streaming at Glance," added Glance Vice President & GM International Markets Khushboo Maheshwari.

Currently, it is claimed that Glance has more than 30 million consumers in Indonesia alone and 230 million active users globally.

Live streaming increasingly seen as a marketing tool that is on the rise. According to Statista, internet users worldwide spend more than 480 billion hours watching content live streaming on popular apps in 2020. It is estimated that this industry will be worth billions of dollars and rise to $330,51 billion by 2030, citing a Grand View Research study.

In Indonesia itself, the market live streaming, looking from the side social commerce, is a tempting market, especially from the perspective of MSME players. A report compiled by DSInnovate with TikTok revealed that more than 80% of MSMEs use social media to sell, including TikTok Shop.

TikTok itself sits at a crossroads between trade, entertaining content, and community. Therefore, presenting TikTok Shop is an important part of uniting all these elements. Indonesia itself is the second largest market globally for TikTok. It is estimated that its users reach 113 million people, which is slightly different from the United States which has 117 million users.

Asked about the differentiation between Roposo and similar platforms, Maheshwari emphasized that Roposo's advantage is that it allows its users to enjoy content. live streaming without having to download additional applications. In the end, because there are no limitations, the number of viewers who are likely to watch a content live streaming can increase many times.

"One of streamer Those of us who have only joined for two months have been able to increase our audience between 10x and 20x. "Much faster than the platform he used in the previous two years," he concluded.