Difference between Adtech and Martech in Digital Ecosystem

In the discussion of the field marketing, you will probably often hear the term "adtech" and "martechsaid. The two may sound similar at first glance, but there are actually a number of factors that differentiate between the two.

Apart from that, in this digital era, adtech and martech Of course, it plays a very important role in the sustainability of a business. No matter how small or large the business is, adtech and martech will always be able to function as a solution to help develop the business.

But before we discuss further about adtech and martech, it's good we first recognize the difference between the two.

What is that martech?

From a simple perspective, marketing technology or martech refers to the use of technology to execute digital marketing strategies. In general, martech usually comes in the form of SaaS (Software-as-a-Service) with a focus on the need for automation, in particular to shorten the time required to perform repetitive tasks, thus enabling the marketer to focus more on the creative and strategic aspects.

Automation, if you think MarTechToday, may combine several criteria, including demographics, firmography, and behavioral data, with a system lead scoring to generate and identify sales-qualified leads. The hope, of course, is that lead this can be converted to Sales.

From another point of view, martech can also be seen as the use of technology to realize, measure, and optimize communication with potential nor existing customers via various digital channels. Some product samples martech commonly used are customer-relationship management (CRM) platform, content marketing platforms, e-mail marketing software, social media management softwareand digital analytics tools.

What is that adtech?

Just like his name, advertising technology or adtech refers to the use of technology to expose something to the public at large. adtech present as a solution to help companies attract customer new, facilitating the delivery of messages to customer directly, while ensuring that everything is executed on target.

Some product samples adtech frequently used include data management platform, Demand Side Platforms (DSP), Supply Side Platforms (SSP), ad-exchange, as well tag management system.

adtech and martech in the digital ecosystem

Relevance adtech and martech continues to increase with the high dominance platform digital. Today, almost all marketing strategies implemented by companies, whether small or large, involve the adoption of adtech and martech, because everything will not escape from digitization.

This ultimately opens the opportunity to become a player in the industry adtech and martech itself. For those who are confused about where to start, you might be able to participate in the event DigiHack Action 2021.

Hackathon events special adtech and martech The first in Indonesia is a result of collaboration between Telkomsel DigiAds, Tinc, and DailySocial.id. The event aims to make it easier for businesses, especially MSMEs that need innovation and solutions in the field of business adtech and martech.

This event is also designed to empower and open up opportunities for innovators who wish to continue their journey in the field of advertising innovation, as well as making innovations thatcustomer centric" in presenting advertising innovations that can help the industry and Indonesia.

For those who are interested in the world digital advertising and marketing, You can register an idea or innovation at DigiHackAction 2021 without the need to pay. In addition to having the opportunity to win a total prize of up to 100 million rupiah, participants in this event also have the opportunity to expand the reach of their connection together businesses Telkomsel DigiAds and Tinc.

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