iLOTTE Changes Name to iStyle, Sharpens Focus on Lifestyle Products

iLOTTE, site E-commerce created by the Salim Group and Lotte Group, announces rebranding being an iStyle entering its third year. This change has sharpened the company's strategy with the name PT Indo Lotte Makmur as a legal entity in providing a more diverse lifestyle product.

As of November 15, 2020, the iLOTTE domain site has been shifted to the newest site, the UI/UX appearance is also updated to match the new focus. Even for applications, users will be directed to update to the latest version.

Contacted company representatives DailySocial explain, brandiStyle considered more representative of the company's position with a more fresh feel, young, and answer the needs of its users. iStyle is now focused on providing a variety of lifestyle products, including beauty, fashion, sports and daily necessities products.

He also explained that there was no change in the business model of this brand change. In fact, the addition of features and shopping experiences with the presence of the K-Hub concept, a media platform that can be accessed by everyone looking for the latest information and trends.

“iStyle brings hope to more than just a site E-commerce, but can also search for the latest trends and information about lifestyle, ranging from beauty products, Korea, fashion, and other lifestyles," he explained.

Since the first iLOTTE released in 2017, this site takes the concept mall in mall which provides alternative product shopping solutions from Lotte Shopping Avenue, LotteMart grocery store, Planet Sports, Kidz Station, Lejel Home Shopping, K-Mall, Kinokuniya, and Best Denki. Various brand Together, this transfers shopping habits at malls into one application and can be accessed at any time.

Furthermore, he explained, based on internally retrieved data, throughout this year there was a four-fold increase in the number of members and incoming traffic, especially during the total PSBB period last March. Unfortunately, no supporting data is included.

Meanwhile, the most sought-after products are beauty products such as skincare and make-up, sports products, and daily necessities. "Insight What's interesting is the change in shopping behavior during the pandemic, where the increase in ordering daily necessities has increased significantly, it remains high even though the total PSBB is no longer enforced," he concluded.