Get to know Google Adwords, Digital Advertising Services for Your Business

Digital advertising methods are in great demand amidst the rise of business digitalization. This is in line with the increasing number of internet users, social media and consumers who shop through online platforms.

Google Ads or commonly known as Google Ads is a digital advertising service that can be used by various business categories, ranging from small to large scale businesses.

Not only to increase sales, Google Ads can be used for various purposes and you can determine the purpose of the advertisement yourself during Ads registration. Check out the discussion below to get to know Google Ads in more depth.

Get to know Google Adwords

Google Adwords or Google Ads is a form of Google's online advertising service. Google Ads is commonly used by the business sector to promote their business by reaching more potential target consumers online, not limited by distance and time like physical advertisements.

The Google Ads service is a segmented advertising service, you can determine the target audience for your ad according to the target consumers of your product or service. That way the ad will reach the right people and according to your target consumers.

Management that is done online will also make it easier for you to make or make changes to ads at any time, including ad content, segmentation settings, or the budget you spend on these ads.

Google Ads offers convenience where you can determine where ads appear and manage ad spending according to the budget you have, of course this will affect the reach you will get. Results reports from Google Ads will help you measure the impact and success of your ads.

The benefits and uses of Google Adwords

• Help increase product or service sales by including your online store link
• Increase brand awareness
• Increase traffic to the site by including a link or website link in the ad
• Increase shop visits by including the company address in the ad

Advantages of using Google Ads

• Reach specific target consumers

Advertisers can choose specific advertising targets such as the target age they want to reach, their interests, location, and language. Advertisers can also choose the type of site where ads will be displayed and set ad display schedules.

In addition, advertisers can define keywords that will help ads to reach their targets so that ads will appear to people who search for those keywords. That way, ads will reach specific targets according to the target consumers of your product or service.

• Reach marketing targets

Advertisers can set the target or purpose of advertisements by utilizing the features provided by Google Ads. Google Ads includes a call button feature to direct ad viewers to make calls with the product or service being advertised, a video format ad feature that will allow you to showcase your product or service in video format, an app download feature if your ad objective is to get customers to download the app, and features a link that will direct customers to your website so that it will increase your web traffic.

• Budget or budget can be adjusted

Advertisers can arrange ads according to their budget. Even so, advertising will still be able to reach specific target consumers, it's just that this budget will affect the reach you get.

Google Ads also allows advertisers to pay according to results, where advertisers only pay when ad viewers interact with the advertisements served, such as clicking on links or watching ad videos to completion.

• Expanding the market and reaching more potential target consumers

For those of you who want to expand your market online, then Google Ads is the answer. Through digital advertising services, Google Ads allows you to reach more potential target consumers so that it will expand your market.

• Connected to all platforms

Through Google Ads, you can connect with all potential customers on various platforms, from computers, mobile and applications.

• Can measure ad performance

Advertising with Google Ads will make it easier for you to measure ad performance because Google Ads provides reports on ad results. Through this data, you can see whether your ad is performing well or not. If not, you also have the option to easily make changes to your ad settings in Google Ads.