Gojek Launch the GoToko Application, Help Stalls Meet Merchandise Needs

Leverage a network of partners and merchant in ecosystem, Gojek officially launched GoToko which can be used by stall or grocery store owners to fulfill goods and sales products. In accordance with the campaign launched, namely #MelajuBersamaGojek, it is hoped that GoToko can become a relevant platform for shop owners.

By prioritizing upstream to downstream services, Gojek strives to maximize the supply of goods needed by stall and grocery store owners. Currently, GoToko is only available in the South Tangerang area. Going forward Gojek plans to expand other areas gradually.

"Launching GoToko strengthens the mission Gojek to provide solutions to problems faced by users and at the same time create social and economic impact for more stakeholders. In order to develop, these SMEs need to receive adequate service support, even though the stall locations are difficult to reach and the scope of small businesses," said GoToko CEO Gurnoor Singh Dhillon.

GoToko is also equipped with features such as monitoring order history, tracking shipments of ordered goods, inventory management, access to sales and financial data, as well as product recommendations according to market demand. Access to promotional and loyalty programs from product brands is also increasingly open through the GoToko platform.

The concept that targets the B2B segment is not much different from Tokopedia Partners and Mitra Bukalapak, which was previously offered by the marketplace platform. While platforms like IDmarco and Smart Shop also offers similar services to shop owners and grocery stores in the country.

Expand partnerships and maximize logistics

In addition to supporting the growth of SME players, GoToko will also open collaborations for consumer goods producers to jointly expand product range so that the visibility of relevant products for grocery shop consumers can increase. Later, producers who join will gain access to market analysts directly real-time down to the level of stalls covering all product brands.

“GoToko services will support manufacturers in increasing the effectiveness and efficiency of sales and marketing of newly launched products, opening up opportunities in utilizing marketing channels and digital campaigns, becoming new market research channels; targeted promotions and marketing, and reduce costs and increase efficiency in channel operations general trade. This upstream to downstream relationship is expected to increase industrial progress," said Gurnoor.

GoToko offers various product categories, ranging from food, beverages, household needs, toiletries, beauty and health, as well as baby needs from various manufacturers. Only using a mobile phone with minimum specifications such as Android 6, grocery shop businesses can access the GoToko application.

"Logistics Services Gojek a reliable provider is present to ensure delivery in a timely manner. Through solutions middle mile, warehousing, and last mile, the product will arrive at the grocery store a maximum of the next day with delivery service next day and same days," said the Head of Logistics Gojek Junaidi Group.

Supported by payment system cash on delivery from Gojek, stall business actors can optimize operational costs. Not only saving costs, the time and hassle issues that were previously encountered when shopping manually can be resolved through the GoToko platform.

Going forward, GoToko will also perfect technological innovations to be able to increase additional income opportunities for shop and grocery store owners by utilizing products, services, and members. Gojek other.