1. Startups

IDMarco Wants To Be An "E-commerce Enabler" For FMCG Products

Has launched services at the end of April 2019, providing Indofood products for principals and consumers online

IDMarco who has been in the traditional distribution world for a long time and is now in the online segment, wants to target a new segment, namely B2C and focus on e-commerce. enablers in Indonesia. To DailySocial, COO IDMarco Regan Dwinanda said, at the end of April 2019, services e-commerce enablers officially launched.

"Currently, there are many individual consumers who make purchases on our platform. However, we see great potential to expand the business, which can be found among principals or owners of products distributed to distributors," said Regan.

IDMarco noted that many principals have difficulty adopting digital because of the lack of resources to the absence of technology that can help them sell digitally, especially selling on the marketplace platform. With the resources and technology owned, the company claims to be able to provide resources, technology to principals to make sales on all marketplace platforms in Indonesia.

"The monetization strategy that we apply is the division of margin from each principal, of course with a different amount. From the beginning we immediately charge fees without giving free trial or discount offers to promos. In accordance with our focus from the start to become a successful business sustainable and give win-win solution for all," Regan said.

This e-commerce service from Salim Group has targeted the B2R (business to retail) market with direct integration with Indomarco warehouses and offers selected products from Indofood and other brands. For B2B segmentation itself, IDMarco has supported the needs of Indofood products to merchant marketplaces, including Bukalapak, JD.ID, Shopee, and Blibli.

Focus on Indofood products

Currently, IDMarco's e-commerce enabler service is still focused on providing services to the Salim Group ecosystem. However, in 2019, they also intend to increase the number of principals outside the Salim Group ecosystem. Asked how much investment the Salim Group made for this new business channel, Regan was reluctant to mention in detail. He emphasized that the Salim Group fully supports the company's business plan.

"We focus on providing FMCG products to our principals. However, in the future it is possible if there is one demand and has potential, we can also provide products outside of FMCG," said Regan.

Similar to e-commerce enablers others, such as Sirclo or aCommerce, IDMarco is supported by an integrated warehousing and logistics system. This is expected to make it easier for principals to make maximum use of resource which is owned.

"We see that e-commerce in particular still has a lot of potential to be developed. One of them is by becoming a e-commerce enablers which focuses on FMCG products to help principals as well as provide more services to consumers," said Regan.

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