Strengthen Digital and Financial Literacy for Culinary MSMEs, Gojek Hold a Business Talk Class

Last Saturday (29/10), Gojek and GoTo Financial held a Biznis Talk in Solo to help perpetrators Culinary SMEs local communities survive in the midst of challenges due to the Covid-19 pandemic.

According to research from World BankAround 80% of MSMEs that have entered the digital ecosystem have the ability to rise and recover better in the midst of the Covid-19 pandemic.

As a form of support for Indonesian MSMEs and helping them develop their business digitally, GoBiz by Gojek presenting the Biznis Talk educational program. This program contains a variety of interesting and relevant business topics to help MSME participants develop their businesses.

The first Biznis talk was held online online with 10 thousand culinary MSME participants and 57 classes in 2021. And this time, the Biznis Talk class was held with the aim of increasing MSME financial literacy during Financial Inclusion Month, as well as helping MSME actors know more platform GoBiz digital as a solution go digital.

"We understand that digital transformation for MSMEs also needs to be accompanied by an increase in digital and financial literacy, as well as knowledge of the digital product itself. Therefore, at this Biznis Talk class in Solo, culinary MSMEs do not only receive training on interesting and relevant business topics, but also get to know more about GoBiz as a digital application that facilitates MSME business operations with a variety of online business solutions that can reach millions of users Gojek and Tokopedia,” explained Ramadan, as Group Head of Merchant Marketing Gojek and GoTo Financial.

In the Bisniz Talk class with the theme 'Tips to Set Prices and Finances for a Successful Business' which was held at Solo Techno Park, culinary SMEs were prepared to face the predicted increase in raw material prices through a series of interesting activities, ranging from workshop, discussion panels, product exhibitions, and presentations where one of the speakers is a representative financial planner from Finansialku.com.

This activity was welcomed by culinary MSME actors and local officials because this event became a real form of assistance to culinary MSMEs to increase relationships and develop business digitally through the GoBiz application.

"Culinary MSME entrepreneurs must be able to take advantage of existing technology. Digital marketing and digital finance are things that must be used by business actors today. I express my thanks to Gojek and GoTo Financial who held a Business Talk discussion today. Activities like this are one of the important things to add to the knowledge of culinary business actors who are expected to support the development of culinary tourism, improve people's welfare and even grow the business chain in a sustainable manner," said Revelation of Christina, Head of the Office of Cooperatives and Small and Medium Enterprises, and Industry of the City of Surakarta.

Furthermore, Gojek plans to hold a Biznis Talk class again offline in other big cities, such as Bandung and Jakarta as part of the #JalanPinterJualan campaign by GoBiz by Gojek.