Ginee Updates Services, Focuses on Working on Collaboration with MSMEs

Provider of e-commerce enabler solutions Ginee (formerly Genie), further strengthening its position in the market. Since held soft launch in 2020, the company is now focusing on providing omnichannel solutions to maximize business efficiency and create personalized experiences for customers in Online and Offline sales.

Having experienced challenges in the early days of COVID due to limiting interactions with merchants, the Ginee team admitted that they benefited a lot from this situation because many MSMEs started aware with sales on online channels. Ginee exists to automate and leverage digital technology to sell and improve their operations.

Currently, Ginee has three main features, namely Ginee omnichannel, specifically for MSMEs that focus on operational efficiency. In addition, there is Ginee WMS (Warehouse Management Service) which is intended for businesses that are more mature in their operations through omnichannel. Finally, there is Ginee chat which can help increase the effectiveness of store management.

Evelyin Wu, General Manager of Ginee, to DailySocial.id conveyed, "The company has a mission to be able to aadvance for a better life  or camping for a better life. Our slogan is Gineeus way to build your business. This value will be used as key provider omnichannel services in both the Indonesian and Southeast Asian markets," he explained.

Ginee stands for Global Iintelligence and Etrade Engine. At the end of 2021, Ginee's parent company, Advance Intelligence Group, has received funding of USD $ 80 million or more than IDR 1,1 trillion. In total, the company raised USD$700 million and became one of Singapore's unicorns.

Focus on Large MSMEs

MSMEs play an important role in the country's economy. According to data from Ginee, 99% of businesses in Indonesia are MSMEs, and they account for 97% of Indonesia's domestic employment. The majority of SMEs have a small team. Matters such as managing time, resources, and costs are the components that get the most attention. So our main focus is to help improve business productivity and optimize business efficiency.

According to the company's statement, there are two phases of the growth of the enabler industry in Indonesia. The first phase occurred during the pandemic when MSMEs realized that they needed to adapt technology and online sales to their business. The second phase is post-pandemic, when everyone realizes that the implementation of technology and the service ecosystem we provide is growing, starting from , fulfillment, enablers, and other support services.

Currently, Ginee started collaborating with these services with each other and felt the need to educate the market for the latest strategies to optimize their business and learn from each other. Going forward, Ginee is focusing on working on it strategic partnership with large SMEs

"We are already working with some very big Indonesian brands (for example Wardah and Erigo). We want to develop more partnerships like this and serve a larger customer base," continued Evelyin.

In addition, the company has also recorded 5x revenue since its launch. This amount will always be increased while running the business and managing costs efficiently. Ginee has also seen several very successful case studies and testimonials from satisfied customers. This story will also be shared so that the community can learn from each other and apply it in their business.

In terms of expansion, Ginee is currently available in Southeast Asia, including the Philippines, Thailand, Malaysia and Vietnam with Indonesia as the main market. Most of the team is based in Jakarta and each country has its own team focusing on product localization, how to make the technology as friendly and optimal as possible for local conditions for sellers.

Every development Ginee undertakes is largely focused on "by sellers and for sellers", his team admits that they spend a lot of time gathering feedback and talking with partner traders in the field and in their warehouses or shops.

"Even though we have developed many new features to support merchants, we can still continue to make improvements in many areas. For example, the supporting infrastructure for MSMEs outside Jakarta is still immature. In line with this, we can also increase our support in the Asian market Other Southeastern countries such as the Philippines and Malaysia," concluded Evelyin.