1. Startups

East Ventures Invests in MADLY, a D2C Startup from Singapore

MADLY seeks to disrupt the diamond jewelery product sector

East Ventures has added to its D2C portfolio by investing in a jewelery design house from Singapore called "MADLY". By carrying out the concept bespoke shoe or customized, MADLY plans to use these fresh funds to accelerate the company's global expansion.

The luxury jewelery sector is said to be experiencing an increase in demand for these properties bespoke shoe or personalized jewelry, as well as colored gemstones. This trend was well anticipated by MADLY by offering a seamless and immersive experience and engaging clients every step of the way.

Founder MADLY Maddy Barber revealed that East Ventures shares the same belief in investing in people. "Their commitment to a humanist element in the business positions them as the ideal partner to take us to the next phase of growth. With their support, we are poised to expand our reach globally and build brand concept jewelry bespoke shoe internationally recognized," he added.

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