DOKU Introduces "Jokul", Its New Brand of Payment Gateway Business

DOKU announced rebrand for business payment gateway become "Jokul" in order to be more known by users from the business community. This change is also intended to change the position brand DOKU in the eyes of the public so far as brand from the e-wallet application.

DOKU CIO Rudianto Thong explained, bisnis payment gateway DOCK is the company's first and main business that contributes as much as 70% to the total service. Apart from that, DOKU actually has two other business pillars, namely Collaborative Commerce (DOKU Wallet) and Transfer Service (remittances and payments). disbursement).

However, the contribution of these two businesses is not as big as payment gateway, i.e. 20% and 10% respectively. Therefore,rebranding This is a step that the company needs to take. Jokul itself is a slang word in the 90s which means "selling".

"Philosophically from the payment side, payment gateway for sellers it is a selling process, while for consumers it is a buying process. Which two things are different, then Jokul is our affirmation to take sides point bread from para merchant and want to accommodate all levels of business from each of our solutions," said Rudy in a virtual press conference with a number of media, Wednesday (7/4).

At the same time, DOKU has also introduced a number of digital payment solutions which are under: Jokul for all business phases, be it corporations, startups, micro-enterprises, to individual sellers. Rudy believes that it is not only the convenience of consumers that should be considered in online transactions, but also the convenience of entrepreneurs, in controlling, managing, and receiving consumer payments.

Therefore, from these problems, Jokul provides solutions for each segment, including a dashboard to manage payment business activities online in a more transparent manner, easy and flexible integration at no charge, and connected with various payment methods.

DOKU itself has developed various payment solutions, such as: virtual accounts (bank transfer), credit card, e-money, O2O, direct discharge, VA by DOKU, and WhatsApp Link, which can be integrated according to the business phase.

In fact, for enterprise consumers, a Split Settlement solution has been provided to facilitate the transfer of funds from one transaction to be split and transferred to several accounts. So this feature is suitable for business models marketplace who need to immediately transfer funds to the account seller routinely.

“The fee scheme in Jokul is merchant only pay if you have received payment from the consumer. They can also add features in Jokul for free, only pay for these features if they have received payments from consumers as well.”

Through Jokul, DOKU hopes for a solution payment gateway it can help more business go digital. Moreover, during this pandemic, switching to a digital platform is an absolute step that must be taken. Rudy said, since soft launch Jokul on February 18, 2021 yesterday, it was recorded that there were 5 thousand businesses registered as organic merchants.

For merchant These are spread in Jakarta (40%), Surabaya (13%), Bandung (12%), Depok (10%), Medan (7%), and the rest are scattered in Makassar, Palembang, Tangerang, and others. The plan is that the Jokul feature development process will continue until it is officially launched in early June.