1. Startups

DIVA Officially Acquires 30 Percent Shares of Pawoon

Plan multiple service integrations to expand market share together

Plan acquisition of 30% shares startup point-of-sales Pawoon (PT Alphanovation Digital Teknindo) by DIVA finally realized today (02/8), after being reported since the end of 2018. After this company action, the two platforms will work together to develop technology and product innovation to assist sales and marketing activities in the SME sector.

"...we intend to take advantage of Pawoon's competitive advantage, which allows for a faster expansion of market share. For starters, DIVA and Pawoon have launched the 'Smart Outlet' product, unifying the platform o DIVA and Pawoon's POS services," said DIVA Director Dian Kurniadi.

Meanwhile Founder Pawoon Ahmad Gadi said that by joining the DIVA ecosystem he hopes to be able to access a wider market while presenting a more complete feature offering, from integration with payment services to logistics.

Gadi also revealed that currently Pawoon has been used by more than 10 thousand SMEs in more than 200 cities in Indonesia. He also expressed his ambition to become "unicorn"Indonesia next.

For SaaS-based services point-of-sales, Pawoon competes directly with several players such as Moka, Sellfazz, NadiPOS, and others.

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PT Distribution Voucher Nusantara Tbk (DIVA) is a subsidiary of Kresna Graha Investama. DIVA is engaged in digital business converter andaccelerator with a B2B2C business model. Through its digital platform, DIVA provides two products for SMEs, namely DIVA Smart Outlet (SO) and DIVA Intelligent Instant Messaging (IIM).

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