Content Specialist: Definition, Duties and Responsibilities, Skills, and Salary

What do you think of when you hear the term content specialist? Is this job creating content or managing content?

In today's all-digital era, technology continues to develop from time to time to give birth to various professions. Maybe you have often heard about this profession on platforms that advertise job vacancies.

What does content specialist actually mean and what does it do? In that case, DailySocial.id will explain everything.

What is a Content Specialist?

Content specialists are people who research content and consumer trends, develop content strategies, and create content for businesses in print and digital media. They work closely with the design and marketing teams to ensure content is engaging and consistent across media platforms.

To be a successful content specialist, you need to pay attention to details and be very creative. An experienced content specialist must be a skilled storyteller and have an excellent understanding of consumer and content trends.

Content Specialist Duties and Responsibilities

Content specialists are more likely to use content to build brands and drive customer engagement.

1. Doing Research

Of course this position requires research to create credible content. For example, do research on currently relevant content, look for trusted sources, and check facts.

2. Write Blog Posts

After research, content experts write content in blog posts according to the style of language according to the industry or company.

3. Improve Website SEO

SEO (Search Engine Optimization) is an important part of building a business.

Content specialists are responsible for improving the search engine optimization of a business or industry website so that it ranks the best on Google pages.

4. Develop an Email and Social Media List

This role is also responsible for email development by sending newsletters to users. In addition, his job is to develop social media by posting regularly every day.

5. Coordinate with Writer and Designer

To create good social media posts and newsletters, content specialists need to coordinate with writers and designers.

This role must consult regularly with writers and designers to develop content on schedule.

Skills that Must be Mastered

This profession requires a lot of skills or abilities to work well.

1. Storytelling

This role requires good storytelling skills to convey good stories to users through content.

2. SEO and WordPress

SEO and WordPress must also be understood so you don't get confused using content through a CMS (Content Management System).

3. Design and Layout

This position has its own emphasis on visual content, so it's not just about written content. So these two skills are very important.

4. marketing

A content specialist needs to understand their target market, so they have marketing skills.

Content Specialist Salary

2 years experience :

IDR 7.400.000

/month

Experience 2 - 5 years :

IDR 12.000.000

/month

Experience > 5 years :

IDR 14.000.000

/month

*Based on 2018 data (salary figures above are the range)

So, that's the knowledge about content specialists that can be your reference. Hope it is useful!