SEO Specialist: Definition of Tasks, Skills, Up to the Career Path

Search engine optimization or SEO specialist is a job that companies are increasingly looking for these days. For those of you who work in the startup industry, this is a job you need to know about.

But meanwhile, not only startups need SEO experts, but companies from various industries are also looking for this profession.

It's no wonder that more and more people are looking to educate themselves as SEO experts and develop further. What exactly is an SEO specialist? So what jobs, salaries and skills are needed? Let's begin!

What is an SEO Specialist?

As the name suggests, SEO Specialist is a profession that focuses on Search Engine Optimization (SEO) to maximize a company's marketing.

The job of an SEO specialist is to research keywords or keywords that are suitable for a company's website. They also have to pay attention to website content and image display so they can monitor website performance regularly.

SEO professionals usually have to be able to increase business website traffic and search rankings through various SEO tricks or techniques. The goal is to increase brand awareness and website visibility in search engines.

Required Skills

If you want to become an SEO expert, you must have an interest in digital marketing and a strong commitment to keeping up with the latest and evolving technologies.

Also, you need to have a keen curiosity and analytical skills about Google's algorithms if you want to get this job.

Why? The reason is, an SEO expert is expected to be able to predict what changes will be made to Google's algorithm.

Apart from that, according to SEJ, an SEO professional must also understand the mechanics of how consumers search for and buy things online. Good communication skills are also very important in this field, because you will need a variety of communication skills such as mediation, teaching and providing information to your organizational systems and company shareholders.

Duties of an SEO Specialist

What are the Duties and Responsibilities of an SEO Specialist? To give you an idea, take a look at some of them.

• Create a content strategy that will be published along with relevant relevant keywords

• Promote the site on and off the site

• Creating the necessary technical architecture for SEO development

• Ensure content and website are fully optimized across platforms

• Generates detailed reports on website performance optimized for SEO

• Analyze the site from the perspective of search engines and audiences

• Always up to date on all changes to Google's algorithm

• Care about all things search engine marketing

• Creating website optimization strategy and relationship between image content, content, keywords etc

SEO Specialist Career Path

When you start your career, you will become a Junior SEO, then continue to become an SEO Manager. After two or three years in this position, you can move into the position of SEO manager. This role can continue as Head of SEO or Head of Digital.

However, you can also move on to other similar marketing tasks as SEO is basically a form of digital marketing.

This is an explanation about SEO specialists, one of which is hits and is popular among startups in particular. Although it looks complicated, this work has its own uniqueness that is contemporary.