Blibli Confirms “Startup Unicorn” Status

Blibli adds to the list of startups unicorn Indonesia. This confirmation was conveyed by CEO Kusumo Martanto in an exclusive interview column Mastermind with DailySocial.id.

Kusumo said, "Although we have not publicly announced any status, the size of our business has already exceeded billions of dollars. unicorn? Yes. However, as a digital company what we really want is create sustainable business with value and positive impact for society."

Previously confirm status unicorn too submitted by Tiket.com, an OTA startup acquired by Blibli in 2017. Tiket.com is reportedly exploring the potential go public through the SPAC COVA Acquisition Corp. vehicle. (COVA) with an estimated combined company value of $2 billion.

Here is the full list of startups unicorn Indonesia – several companies confirmed their status specifically to DailySocial.id and have not announced it to the public:

Blibli . business map

Under the auspices of GDP Venture, the Djarum group investment company, Blibli has carried out a number of strategic actions. Apart from acquiring Tiket.com, they are also an extension of acquisition and investment in other startups. This initiative led to Blibli's CEO becoming a member board / commissioner in a number of startups.

In its main business, over the last two years, the company has stepped up various initiatives. The first is strengthening the company's O2O concept, including through the BlibliMart service -- which at the beginning of 2020 was said to be the second strongest category at Blibli after electronics for order level and GMV. They also had time to initiate offline store, but its expansion was postponed due to the pandemic.

At the end of 2020, together with Indodana, which is a subsidiary of Cermati Fintech Group, Blibli launched a feature paylater to add payment channels. Blibli Partners is also being promoted as an effort to collaborate with more MSMEs -- as of the end of 2020 it is claimed to have found 16 thousand partners with more than 1 million consumers.

This year, there are several initiatives that the company is focusing on. First, for catch the trend used car marketplace which continues to skyrocket, Blibli is increasing its collaboration with Garasi.id, its business unit, to serve the needs of buying and selling used cars.

Furthermore, in the era of digital banks, they are collaborating with BCA Digital as an exclusive partner. In this initial stage, Blibli users can open a Blu account and make payments E-commerce, to transact via in-app payments.