AnyMind Indonesia Business Plan and Focus in 2021

Although the concepts and forms of services offered are varied, there are many local and foreign platforms that offer new ways of doing marketing activities using an influencer. One of the platforms that offers to play in this realm is AnyMind Group.

To DailySocial, AnyMind Group Indonesia Country Manager Lidyawati Aurelia said the company experienced positive growth, not only for digital marketing and marketing an influencer but also direct-to-consumer (D2C) and publisher.

"We are also developing and improving offering solutions Programmatic and strategic creative solutions for clients, including increasing revenue opportunities, be it making merchandise themselves or maximize the use of social media," said Lidyawati.

Currently the company claims to have several focuses for each product. For marketing offers an influencer, AnyTag (formerly CastingAsia), the company wants to provide better solutions and online reporting real-time to customers. A D2C offering has also been launched to support exclusive content creators, having previously claimed success in Japan and Thailand.

In Indonesia, there are currently several services that accommodate marketing needs through influencer networks, such as Hiip, Partipost, Verikool, and others.

Pandemic and business growth

During a pandemic, companies are faced with big challenges and of course have a sizeable impact. After enacting work-at-home rules since last March for employees in Indonesia, now it's starting to show recovery and more and more brand which is accelerating their pace in digital transformation.

"Based on the campaigns run on the AnyTag platform, there has been a marked increase in the number of influencer marketing campaigns by brands after Covid-19 was declared a pandemic, especially those centered around marketing. brand," said Lidyawati.

At the same time, business publisher owned also experienced growth throughout the year, with more publishers using the AnyManager platform. AnyMind Group also takes part in the Google News Initiative for Indonesian publishers.

"Ultimately, what the pandemic has done for us is position ourselves as a trusted partner for influencer marketing, marketers, publishers, and business owners - with our solutions across developments. brand, manufacture cloud, e-commerce, marketing and others," said Lidyawati.

ENGAWA Acquisition

Aiming to leverage ENGAWA's expertise in merchandise development and distribution, AnyMind Group announced the completion of a full acquisition of the Japan-based marketing company. With the combined resources of AnyMind Group and ENGAWA, future candidates entrepreneur in Indonesia can manufacture their products in Japan and sell and ship their products to Europe directly online.

"What we are seeing for markets outside of Japan is leveraging ENGAWA's broad expertise in merchandising and international distribution, and a network of Japanese manufacturers and manufacturers throughout Japan, to enhance our D2C capabilities," said Lidyawati.

This year AnyMind Group has several targets to achieve, including wanting to create a business without boundaries or "Make every business borderless". No longer just a business inbound and outbound, in the future it is expected to be "Doing Business" by creating infrastructure for next-generation businesses. For example, a housewife in Indonesia can buy a product from a Thai brand, made in Taiwan, and easily delivered directly to her home.

"Digital is the future, and customers can find brand new from all over the world, make purchases online online, and get the product in their hands in a short time," said Lidyawati.