AnyMind Group Pockets IDR112 Billion Series B Plus Funding

Having previously obtained Series B funding worth $13,4 million (approximately 204 billion Rupiah) from LINE Corporation and Mirai Creation Fund at the end of 2018, AnyMind Group again announced the acquisition of Series B Plus funding of Rp112 billion. As a result, the company's Series B funds reached more than 316 billion rupiah. The investors involved in this funding are VGI Global Media Plc and Tokyo Century Corporation.

AnyMind Group CEO Kosuke Sogo said this time the funding will be focused on developing AnyMind Group's business in Indonesia and other countries. Headquartered in Singapore, AnyMind Group currently has more than 400 staff from 20 countries, across 13 offices and 11 markets.

"With this new investor, we are now in a strong position to drive the advertising industry, influence marketing and human resources in Asia."

To support ecosystem growth influence marketing, AnyMind Group through CastingAsia also launched the CastingAsia Creators Network. A platform that can later become a place for content creator on all existing social media platforms, you can get the opportunity to add insight, expand your network and have the potential to earn money sponsorship, if you join the network.

Apart from Indonesia, CastingAsia Creators Network is also present in Thailand, Vietnam, Philippines, and Malaysia. Further expansion includes Singapore, Hong Kong, Taiwan and Japan.

"Through this network later content creator from Indonesia can collaborate with content creator from other countries. CastingAsia will help them develop their creations by joining the CastingAsia Creators Network," said Sogo.

Overall CastingAsia has around 35 thousand more an influencer micro and macro in 17 markets. In Indonesia alone, about 10 thousand have now joined an influencer and the target is that by the end of 2019 that number will increase to 15 thousand an influencer.

To support the plan, AnyMind Group has acquired Moindy Digital Co.Ltd, which is a leading multi-channel network in Thailand. AnyMind Group will host the Moindy brand under the CastingAsia portfolio.

"We will invest one of the new funding to develop the CastingAsia Creators Network in the market we are targeting. We look forward to the trend influence marketing the use of social media will be more massive and continue to increase in number until demandher," said Sogo.

Rebranding platform for publisher

To facilitate publisher studying data and processing existing data, AdAsia Holdings, solution provider end-to-end advertising and part of the AnyMind Group, rebranded the company to publisher became AdAsia360 (formerly AdAsia Digital Platform for publisher). Also releasing the first wave of new features that will turn the platform into an all-encompassing assistant for publisher.

AdAsia360 enables online media owners to manage and track their site's revenue streams across multiple supply-side platforms and ad networks through private marketplaces, online offerings real-time, and aggregate and optimization of resource demand and price base through machine learning (machine learning) for video ads, nativeand display advertising.

"The main reason why we do rebranding is, so that our focus is not only on monetizing but also helping publisher to get data analytics and other related matters utilizing our technology," said Sogo.

Although many local and foreign startups have started to appear targeting advertising technology (adtech), this does not make AdAsia Holdings' growth decline. With its products, it is claimed that AdAsia Holdings often experiences significant growth. Today, AdAsia Holdings has local Publisher Engagement teams in its 11 markets in Asia, providing publishers with onboarding and dashboard customization of products, sites, ad units, as well as analysis and monetization strategy consulting.

"We see it's still big now demand and the growth of our business targeting advertising technology at AdAsia Holdings. Not only in Indonesia but other countries," said Sogo.