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Kata.ai Introduces "Suites" Contains Integrated AI and NLP Platforms for Various Needs

There are additional services to help companies optimize marketing through messaging channels

With ever-growing services, AI and NLP platforms for development chatbot Kata.ai introduces the Kata Platform Conversational Suites. Namely, an integrated service bundle in which there are several products which are divided into three segments called Core Platform, Customer Service Platform, and Marketing Platform.

Kata.ai Co-founder & CEO Irzan Raditya explained that suites this is a form "super app" from Kata.ai to meet the various needs of automated messaging services for customers.

"It all started when we introduced Kata Platform at the end of 2017 in the form of an IDE (Integrated Development Environment) with the aim of facilitating developer develop virtual assistants with Indonesian NLU (Natural Language Understanding) capabilities and also connect with applications such as LINE, WhatsApp, Facebook Messenger, and Telegram," said Irzan.

He continued, over time the business customers grew and kata.ai increasingly received input, such as the need for a marketing division which eventually gave birth to Kata CMS and Kata Boost.

Platform Conversational Suites Kata

Kata.ai now provides several types of solutions that are born from the input of their fellow users. In the first segment there is the Core Platform, a platform as service in the form of IDE (Integrated Development Environment) along with Natural Language API and BOT API.

Inside is Kata Flow, a virtual assistant developed specifically for corporations. There is also Kata NL, a platform for developing models natural language and processing insight from conversational data. A new feature added in Kata NL is the Kata Generator, allowing users to create, label and perform training for natural language dataset.

In the next category there is a Customer Service Platform. In this segment is Kata Omnichat, a dashboard that combines process management customer service by human agents and virtual assistants into one workflow. Its integration support includes WhatsApp, Line, Facebook Messenger, Telegram, Web, and App Chat.

There is also Kata Assist, a mini application that helps agents customer service serve customers with assistance AI who are able to provide recommendations for answers from customers and learn from the responses given by agents.

"Currently Kata Assis is only connected to Zendesk, in the future it will also connect with other popular CRMs, such as Salesforce, Freshdesk, and Microsoft Dynamics," explained Irzan.

Then, the last one for the segment customer service platforms there is Kata Voice, a platform for developing voice-based interactive virtual assistants with Automated Speech Recognition, Text to Speech, and Call Center Analytics technologies.

In the last category there is Marketing Platform. Includes Word Boost, a platform for managing marketing campaigns in a messaging app; Kata CMS, a dashboard that makes it easy for non-technical users to manage and organize content in a virtual assistant developed through Kata Flow and Kata NL; Said Business Dashboard, a dashboard for managing and automating conversations within channels WhatsApp, starting from WhatsApp Business API registration to processing Message Templates.

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The innovation from Kata.ai doesn't seem to stop here. Irzan said that in 2019 they faced challenges with market needs which were finally answered with a series of innovations. Looking ahead to 2020, Kata.ai is focusing on strengthening the products at Suites and continuing to drive customer growth.

"We believe collaboration with other service providers and platforms is key to our growth strategy, as we have done in the last two years with tech startups others, such as Qiscus and Halosis, or also system partners integrator such as Accenture, Medlinx, Sprint, Telkom Infomedia, and others. We are very open to welcoming more synergies and partnerships that can be generated in 2020," concluded Irzan.

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