1. Startups

Through the Digital Platform, Fammi Wants to Ease Access to Family Education and Consultation

Connecting families with experts from psychologists, doctors, parenting figures, counselors, to financial educators

Aims to be a platform that families can use to find the best solutions and ways for their families through classes and education from experts, platforms digital parenting "Do for me" launched. To DailySocial, Fammi Co-Founder & CEO Muhamad Nur Awaludin revealed, the platform presents a new way to find solutions to family problems that are easy, solutive, concise, flexible in time, and guided by competent sources.

"Family comes with Believe that no family is perfect, but there must be an effective family. The effective family is meant when the family faces problems: they understand their goals, they understand why this happened, know how to solve it, and what steps need to be taken with the capital they have."

Utilizing technology, Fammi wants to provide various solutive topics about family that are packaged in a structured, concise manner, and bring new experiences to users so that it seems as if they are invited to have a dialogue with resource persons. The monetization strategy launched is subscription based from month to year. Currently, Fammi has hundreds of partners consisting of resource persons and partners brand who have worked together. Regarding usage statistics, the service is claimed to have been used by tens of thousands of users and has hundreds of classes.

"We are opening collaborations with various sources who concern to family education such as psychologists, doctors, leaders parenting, counselor, financial educator, and others as expert partners. In addition, we also establish partnerships with communities, brand, and schools," said Muhammad.

Happen parenting This has become a niche for some startups. In addition to the educational platform, several other players are trying to work on this segment with other approaches, for example IDN Media through Popmama presents a special media channel parenting. Then there was also Orami who tried provide comprehensive service with three main approaches: Commerce, Content, and Community.

Indigo program and target Fammi

The pandemic has changed the habits of the wider community who previously accessed many educational services online offline menjadi online. Similar to how platform developers feel edutech others, Fammi noted that the pandemic made behavior The majority of families in finding solutions to their family problems are carried out independently online. Previously, most of them participated in activities offline like a seminar parenting, now the activity switches to through webinar or the like.

"Family who is open platform make it easier for resource persons to adapt to conduct education online with a more flexible time, becoming the right platform to be used by the wider community. On the other hand, users can also get knowledge about other families in an easy, flexible and easy to understand way," added Muhamad.

Fammi is one of the startups incorporated in Indigo incubator program initiated by Telkom Indonesia. Together with 6 other startups, Fammi received the "Indigo Startup Award 2020" for startups fostered by Indigo. As a new startup that is still continuing to educate and awareness To the wider community, this program is claimed to help Fammi's business growth.

"The Indigo program really helped us in formulating products, mentoring support from expert and Telkom's internal team is quite influential regarding the running of this Fammi. One of them is Fammi's decision to become a on demand platform, insight The very valuable things we got from mentors and internal Indigo opened up our insight on how to keep going 'crack' a product/company that scalable and profitable"explained Muhammad.

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He added that the financial support from Indigo also undeniably made Fammi more flexible in conducting experiments related to the products being developed. This year there are several plans that Fammi wants to launch. Among them is to continue to complement the content on the platform so that it becomes a complete platform that provides various solutions to family problems wherever they are.

"Family in the future also wants to be top of mind family education platform in Indonesia. To accelerate content production and also market penetration (user acquisition), in the near future Fammi will also conduct fundraising activities," concluded Muhamad.

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