Technology and Digital Marketing: Two Pillars of Atlas in Shaping Today's Education

Seeing the rapid progress of technology and digitalization, Atlas is present as a pioneer in changing the educational landscape in Indonesia. As a technology education startup founded in January 2021, Atlas offers innovative solutions to improve the quality of English language learning by utilizing the Common European Framework of Reference (CEFR) framework. 

Atlas faces huge challenges in spreading high-quality educational content throughout the archipelago. Their goal is to reach every region, making their webinars, workshops and digital book products accessible to everyone, requiring a strategic marketing approach to attract their ideal audience. 

According to Yusuf Hadi, Sales Marketing at Atlas, his company applies principles "Higher order thinking, productive skills, real world skills, and character building" on developing their English learning materials. Then, the method for delivering Atlas material is via interactive book, online teaching, which is referred to as Atlas Academy.

Digital Marketing as a Solution to Educational Problems

Digital marketing plays a key role in Atlas' strategy. They utilize digital marketing channels such as creating microsites to create event promotion pages, integrated forms to search for webinar and workshop participants, as well as email marketing automation to facilitate communication and increase engagement with the audience. 

Email Marketing for Atlas is very useful for newsletters, such as sending detailed information event as webinar and workshop for teachers. So, Atlas has no trouble knowing whether an email was sent or not sent, now they can send invitations webinar weekly routine automatically and also brand exposure from newsletter sent.

To optimize Email Marketing, Atlas uses e-mail marketing tools from MTARGET. Atlas could get the feature email templates which you can freely choose according to your goals and needs email marketing campaigns business. Atlas can also be easily used pre-build templates and only change the copy and visuals.

Yusuf Hadi from Atlas explained the importance of the effectiveness of email marketing in business. Such as the ability to track delivery rates, use ready-made templates, and get data insights from comprehensive analytics. Email marketing, which has a direct and personal approach, has proven to be a key component in the success of Atlas' digital marketing, especially in promoting workshops for educators.

Atlas's story is a testament to the power of digital marketing in enhancing educational initiatives, offering insight into the strategic application of digital tools to effectively reach and engage target audiences.

Atlas has opened a new path in Indonesian education, showing how important technology and digital marketing are in creating effective and inclusive educational solutions. By combining quality educational content with innovative digital marketing strategies.