DIA - Smart Assistant for AI Email Marketing, First in Indonesia

In an era of increasingly advanced technology, Artificial Intelligence (AI) and machine learning have become topics that are often discussed. This is no exception for email marketers who want to leverage artificial intelligence to improve the performance of their email marketing campaigns. Therefore, MTARGET, a leading email marketing service provider company in Indonesia launched Digital Intelligence Assistant (DIA) which is the first OpenAI powered smart email writing assistant in Indonesia.

DIA is an embodiment of Email with AI which is applied to an email composing system, which will make it easier for users to write email marketing. Users simply need to write a prompt (command), which contains an outline or subject matter of the e-mail, and then DIA will begin to compose sentence by sentence according to the prompt using the artificial intelligence system embedded in it.

On the dashboard, users can find DIA in the Subject and Preheader columns with an icon that says "AI Assistant". Not only that, DIA also has the ability to write email content in the Text Component option. Users can select various examples of email prompts, or customize prompts according to their needs. No need to worry, if the writing results are not as expected, users can also easily re-order, or edit the writing made by this smart system.

Utilization of AI email marketing technology such as DIA is becoming increasingly relevant in this era. Success stories such as for example from the Hotel Chocolat entity, which has utilized AI technology in email marketing claims to have succeeded in reducing the unsubscribe rate by up to 40% and increasing revenue by up to 25%. This has fueled the belief that AI technology will be worth up to US$118,6 billion by 2025.

With DIA, users can save a lot of time and effort in compiling effective email marketing content. Of course this is the best solution when users are required to build email content with a limited time.

Want to know more about DIA technology? You can visit the request demo page HERE.

This article is supported by MTARGET.