Roposo is present in Indonesia, bringing a friendly live streaming ecosystem for the content industry

Roposo, platform live streaming InMobi, formalizes its presence in Indonesia. This platform carries out its commitment to transform the content ecosystem in Indonesia by providing quality and experiential content production opportunities live streaming that appeals to users, creators, brands and advertisers.

Before being unveiled, Roposo had been trialled for more than five months and provided more than 40 streams every day. It is claimed that the average daily audience has reached 1 million and almost two million hours of Roposo content are watched every month. This trial was conducted via the Glance,platform lock screen, via the LIVE feature.

Roposo Senior Vice President & GM Mansi Jain said that Roposo's strong differentiation compared to similar applications lies in its commitment to providing quality content and experiences. live streaming that is interesting to users.

From the content creator side, if they are talented and stand out, they can monetize from day one. Their monetization is based on user engagement/views of their content and whatever number of followers they have.

“We have a revenue share from advertising for our creators, which can happen from day 1. "This is a big differentiator for creators compared to several other platforms and shows Roposo's commitment to helping creators in Indonesia achieve success," said Mansi, Monday (30/10).

The party also holds a guidance and mentoring program so that creators can maximize the benefits. For example: how they should present themselves/strategy Branding, data-driven feedback on what types of content get the most audience engagement, and so on.

It is claimed that more than 200 creators have joined Roposo which focuses on pop culture and social content, such as entertainment, fashion, lifestyle, food, cooking, fitness, sports, finance and others. The company will add 1.000 new creators over the next year.

Roposo Differentiation

Experience live streaming for users will be escalated further. Users will be transformed from passive spectators into active participants. Roposo allows users to connect with each other and create experiences live with their favorite creators and express themselves in a community of shared interests.

“Our technology and features bridge the gap between creators and audiences, enabling deep connections and making LIVE experiences feel like real life. "To provide consumers with the best trending LIVE content, we partner with some of the most extraordinary content creators in Indonesia," added Mansi.

For brands and advertisers, Roposo provides the opportunity to connect and engage with the right audience, reaching consumers in lock screen AI-powered Glance, which allows users to discover premium content experiences on smartphone lock screen their Android.

The consumer experience on Glance is claimed to be personalized so that consumers find what suits them best just by "glancing" or see lock screen them, without unlocking the phone or spending time searching. Glance has more than 30 million active users in Indonesia.

Even though it is integrated with Glance, Roposo can be downloaded via a separate application on the Google Play Store and App Store.

In addition to brands and advertisers having the opportunity to reach a large audience through Glance, Roposo guarantees content creators a safe environment for content creation. Because Roposo content appears on the lock screen, Roposo maintains high standards of security and moderation to ensure that content, comments and more, are safe for a variety of audiences and situations.

“Our creators say this feeling of safety encourages more creativity and higher engagement – ​​especially for new creators and female creators.”

Before being present in Indonesia, Roposo was already present in India and was claimed to have more than 80 million active users. After Indonesia, the company plans to expand services to the United States, Brazil and Japan.

Recently Glance, InMobi, and Roposo opened its regional office in Jakarta, precisely in the Pondok Indah area, South Jakarta. This step proves the seriousness of the commitment of the three companies to expand their business network in the country that contributes the second largest after its head office in India. There are two studios available that creators can use to produce their content.

Live streaming increasingly seen as a marketing tool that is on the rise. According to Statista, internet users worldwide spend more than 480 billion hours watching content live streaming on popular apps in 2020. It is estimated that the industry will rise to $330,51 billion by 2030, citing a Grand View Research study.

In Indonesia itself, the market live streamg, looking at it from a social commerce perspective, it is a tempting market, especially from the perspective of MSME players. A report compiled by DSInnovate with TikTok revealed that more than 80% of MSMEs use social media to sell.