Alpha JWC Ventures Engaged in Hangry Initial Funding Worth 42,7 Billion Rupiah

Hangry, a startup that develops the restaurant concept "multi-brand" has received initial funding of US$3 million or equivalent to 42,7 billion Rupiah. The investment was obtained from Sequoia and Alpha JWC Ventures. The funding round has been closed since the beginning of 2020.

Previously, the business, which was fronted by Abraham Viktor, Andreas Resha, and Robin Tan, also participated in Sequoia India's Surge accelerator program in its initial debut.

"It is true that we have closed the initial stage of funding since January 2020. We are very grateful to be trusted by investors," Viktor said DailySocial.

Concept multi-brand Hangry own and manage several brand food product. They optimize food delivery services to distribute their products – relying on various platforms such as Gofood, Grabfood, and Traveloka Eats. Currently also has released an application for the system loyalty.

"During this pandemic, growth we are still safe. Maybe because a lot of people haven't started eating out yet. From January to March the growth is 100%, while from March to June it is 30% every month,” he added.

The food products they sell include San Gyu (Japanese Beef Bowl), Ayam Koplo (chicken geprek), Bude Sari (traditional chicken rice, skin and lungs) and Kopi Dari Pada (various drinks). And recently launched brand newly named "Moon Chicken".

"So far we are still serving customers around Jakarta, Bintaro, Bekasi, and Karawaci. But it is also in the process of opening in Serpong, Alam Sutra, Cengkareng, and several other areas. Of course, expansion to other cities will be our next agenda,” explained Viktor.

Hangry is one representation of the development of the culinary business. Through a touch of technology, the culinary business began to transform. For example, recently many businesses present the concept of “cloud-kitchen”, namely the concept of a restaurant that only serves food orders through the application delivered.

Servant at cloud kitchen generally do not have a shop or place to eat like a regular restaurant. It's just that brand and their products have their own bargaining power. Platform developer startups cloud kitchen bridging business processes between the kitchen and customers, while providing delivery services to transactions.