"Kitaumroh" Marketplace Offers Religious Travel Security with Insurance

The Umrah travel service marketplace "Kitaumroh" inaugurated its presence in Indonesia with guaranteed various layers of security to ensure the peace of mind of Umrah pilgrims. Security is an important element that consumers are now worried about after the First Travel case led to the non-refund of thousands of Umrah pilgrims.

Talking about business potential, Indonesia is the second country with the largest number of pilgrims from around the world each year, after Pakistan in 2017. Last year, there were around 1 million Indonesian Umrah pilgrims. It is estimated that every year the number of enthusiasts increases by 10%, and will be even greater because it is supported by online shopping penetration factors.

CMO Umrah Eka Ananda Mumpuni said that the company does not only filter Umrah travel partners based on whether they are registered or not with the Ministry of Religion, but also internally. Re-examined its track record, how long it has been operating, and its reputation in the market.

The price of the Umrah package should also not be below the limit set by the government, which is Rp. 20 million. Each payment uses a joint account system or escrow account to increase consumer confidence.

"So there is no price war between umrah travel partners. If there is a price below that, we will direct it blacklist," he explained yesterday (24/1).

The last layer of protecting Kitaumroh for pilgrims is insurance protection that is ready to replace all costs when they fail to leave for the Holy Land. The company is responsible for paying premiums for all travel packages that have been purchased by pilgrims.

Kitaumroh not only offers Umrah travel packages, but also other supporting features such as Umrah prayer, Qibla, digital Al Quran, nearest mosque, and ta'lim schedule. In the future, there will be additional features, such as the ease of giving and giving alms that will support the daily needs of Muslims.

According to Eka, this differentiation is expected to make Kitaumroh more prominent than similar players. Besides Kitaumroh, before go on a trip and Ihram Asia who was already born. Even Ihram Asia claims to be the biggest player because it has collaborated with 209 Umrah travel partners.

Kitaumroh business plan

Until the end of this year, it is targeted that there will be an additional 10 Umrah partners that will be available in Kitaumroh. Eka said that his party will continue to increase this number, for that the company has collaborated with the Indonesian Hajj and Umrah Organizing Muslim Association (Amphuri).

Currently, the company has partnered with five Umrah travel partners, including Tursina, Anamona, RH, Mozaik, and Marco.

"Amphuri members have 400 travel partners, later we will filter which ones match our criteria."

He and his team will also develop Umrah services that can be personally customized by pilgrims, no longer having to follow the package schedule provided by service providers. They will be able to arrange the departure date, the desired flight and hotel, to the route of the trip.

"Then the experience will feel like visiting the Traveloka site."

It is targeted that Kitaumroh can reap around 200 pilgrims for the Umrah trip scheduled for March 2019. Meanwhile, the number of app downloaders is between 1000-5000 times until the end of 2019.

Kitaumroh has received funding from angel investors who come from within themselves. The team currently consists of 10 people.