Photobook ID Photo Printing Service Successfully Maintains Business Growth Through Digital Marketing

Founded in 2016, a platform that helps users to print photos taken and stored on their phones, ID Photobook, is currently claiming to continue to experience positive business growth.

To DailySocial, ID Photobook CEO Rowdy Fatha revealed, until now the company continues to grow by offering an easy way to print photos through applications. Not only in Jakarta, this business based in Yogyakarta also has market share which is quite large in Java and Bali.

"Four years ago, Afrig Wasiso, founder of ID Photobook, often heard people around him complaining about losing hundreds of photos on his website. handphone just because the external memory is corrupted or accidentally deleted. Perhaps, even now this is still often the case. Finally, a solution business idea was created, a photo printing platform that is easy but affordable with the Indonesian family segment," said Rowdy.

One of the keys to success applied by ID Photobook which is still running its business bootstrapped is, by launching digital marketing activities. Various promos and customer acquisition activities were carried out, utilizing Facebook and Instagram social media accounts.

This strategic step turned out to be able to create engagement that is good and extends to the target user. Facebook then chose ID Photobook as one of the brands that have engagement the biggest on Facebook last 2019, beating Gojek.

"The purpose of ID Photobook is one, to be a solution and a friend for Indonesian families to capture the best moments and enjoy them on quality physical albums. So, memories and moments can be remembered forever," said Rowdy.

In addition to ID Photobook, similar platforms that are also present in Indonesia are Printerous and Sweet Escape, but both do not focus entirely on photo printing services.

Corporate social mission

Besides being able to be accessed in the application, ID Photobook also takes advantage of the channel marketplace such as Tokopedia and Shopee for marketing and sales. Currently ID Photobook has around 400-500 active users per day. Mentioned what the company's business was like during the pandemic, in general it was quite stable because it still recorded the normal limit of the company's turnover.

To launch a social mission, the company around the end of September 2020 will launch an affiliate program that can be utilized by those who have been laid off or have had their salaries cut during the pandemic. Put forward a concept similar to an influencer, those who are interested can promote ID Photobook through their social media accounts.

Every transaction they succeed in bringing in will be given a profit-sharing commission by ID Photobook. Digital assets are also provided in the form of copywriting and others that can be uploaded on their social media accounts.

"We will focus on expanding our business through digital channels and affiliate business models while increasing our customer satisfaction. At the moment we have no plans to do any fundraising," said Rowdy.