After Bali and Surabaya, SayurBox targets to be available throughout Java

Increased transactions and users for services online groceries In Indonesia, it seems that SayurBox also feels it. With a claim to help local farmers and meet customer needs, they are now officially present in Surabaya and Bali.

Head of Communications SayurBox Oshin Hernis said, in addition to operations, his party also has an office, warehouse, and field teams in the area.

"Surabaya and Bali have great agricultural potential. We provide access for local farmers to sell their crops to consumers. The launch of SayurBox in these two cities is expected to have a positive impact on the business continuity of local farmers. Moreover, during this pandemic, we accommodate people to meet their daily basic needs safely through the SayurBox application," explained Oshin.

Oshin further explained, after Bali and Surabaya, SayurBox has targeted new areas to operate. Bandung and outside Java as a whole are the next targets. According to him, this cannot be separated from the demands of the people in these areas.

SayurBox is reluctant to explain in detail about the achievements during this pandemic, only fruits and vegetables such as Mango and Kangkung are superior products. It is widely consumed because it is easy to process it.

Expansion at the right time

SayurBox has been involved in the ecosystem of buying and selling fresh vegetables and fruits for four years. Conceptually, they distribute the harvest directly from farmers to customers. This year they officially operate in Surabaya and Bali, in August 2020.

SayurBox itself currently holds the status centaur with funding obtained from Insigna Venture, Patamar Capital, East Ventures, and Tokopedia. Expansion in the midst of this pandemic is one of the right decisions. at the right time. Apart from that, Sayurbox is already quite experienced in this industry, competition with similar services is also a consideration.

One way to reach more of course is to be present in more cities. Given the pandemic success drive the growth of the online grocery industry this is the right time.

Before this industry is enough busy with new players or old players taking aggressive steps. Etanee, TaniHub, Happy Fresh, or KedaiSayur (pivot to grocery delivery services) are some of the names that are quite active in carrying out innovation and expansion strategies.

Meanwhile in Surabaya itself there are several options for shopping for fresh vegetables and fruits. There are Happy Fresh, Tanihub, and Vegetables.