DOKU Introduces the eRetail Feature, Makes It Easy for Merchants to Have Their Own Applications

DOKU announces attendance eRetail features, platform to make it easy merchant have your own app without having to build from scratch. In this launch, DOKU was assisted by strategic partner Kaddra, a Singapore-based technology company as the engine.

DOKU chose Kaddra as a partner because the company claims to have won various awards in providing customer loyalty solutions, mobile devices tradeand remarketing for retail and consumer brands.

The application is designed with shopping facilities online, just like the app E-commerce generally with a simple interface. Also, make purchases and get rewards from the provided loyalty program. DOCK become a machine for payment transactions that seamless pattern, while Kaddra becomes the engine of the loyalty program provider.

This offer is here to target merchants, be they SMEs or corporations, who want to provide added value for their customers in the form of a separate application. The advantages offered are the eRetail feature, which allows users to merchant no need to invest from scratch to have your own app. They only need to pay a monthly subscription fee that starts at $59 for the Starter plan.

Regarding the partnership with Kaddra, in an official statement, DOKU Co-founder & COO Nabilah Alsagoff explained that his party welcomes the synergy with Kaddra which combines payment technology with innovation. mobile commerce to provide a good shopping experience for DOKU merchants and their customers.

"The eRetail feature supports all today's business needs, allowing merchants to expand their web-based presence into mobile applications for more agile store management," he said, Thursday (10/2).

Industry mobile-commerce in Indonesia experienced significant growth of up to 70% in the first half of 2021. This puts Indonesia as an application market E-commerce third largest in the world. The eRetail feature will help push local Indonesian businesses to the forefront of trends mobile commerce, by offering integrated services for merchants to acquire and retain customers.

“Indonesia is right in the middle of the epicenter E-commerce which is growing rapidly in Southeast Asia, and we feel there is no better partner than DOKU, which prioritizes payment systems in every local business. In close collaboration with DOKU, we are excited to help local merchants shape the future of mobile commerce in the coming months,” added Kaddra Co-founder & CEO Quentin Chiarugi.

Other DOKU payment innovations

Outside of eRetail, DOKU is aggressively working on various collaborations to utilize its main business which is engaged in payment gateway business and e-wallet. Towards the end of last year, the company announced a collaboration with BSS Parking, a parking operator headquartered in Makassar and has an operational branch in Bali, to present QRIS Dynamic which has been integrated with BSS's system.

DOKU SVP Business Expansion and Regional Sales Irfan Burhan explained that the vehicle parking business in Indonesia is identical to cash payments and tends to go unrecorded. Through collaboration with BSS Parking, DOKU wants to help the process of digitizing transactions in the parking industry, so that payments can be made faster, recorded, and secure.

Besides being more practical, the payment method cashless This also supports the government's efforts to break the Covid-19 chain by implementing various types of restrictions through the health protocols imposed. For now, the BSS Parking system has been implemented at 6 parking points in Bali, covering areas such as shopping centers, hospitals, shops, tourist attractions and public service facilities.

People who want to park their vehicles simply do a QRIS scan through their cellphones, the balance in the application e-wallet nor mobile banking they discharge and instantly the parking gates will open.

Director of BSS Parking Felix Panjaitan said, "With this digitalization of parking transactions, we hope that all parking transactions, both parking in regional parking areas, buildings, and roadside parking areas can be done digitally non-cash. (cashless). So in addition to being more practical, this method can also minimize the occurrence of parking levies leakage. Thus, the income of the manager or local government can be maximized.”

Improve value proposition

As a fintech that provides services payment gateway, DOKU is indeed required to continue to spawn innovations that facilitate the ecosystem merchant they. It is undeniable that the market competition for these products is currently quite tight in Indonesia.

Midtrans is one of DOKU's main competitors. Currently, Midtrans has become part of the GoTo Group, and even specifically has integration with the merchant ecosystem Gojek. Another competitor is Xendit, which last year just established itself as unicorn. Other than product fintech, now they are starting to enter the realm of SaaS products for help digitize MSMEs.